What kind of content should you put into your social media campaigns? There are no simple answers, but if you start off in the right direction, you can use social media to achieve almost any marketing goal from awareness to customer relationship management. A successful approach starts with strategy taking the lead and putting in place a plan that creative can follow and execute on. It continues with a focus on understanding what your target audience really wants, and how you can create engaging content that will help them meet their needs and goals. And, finally, you must respond in a concerned and rational manner to negative comments rather than dismissing them. In social media, conversation is the whole point, and your comments are content.
For more insights, read my complete article over at the Content Marketing Institute: How Should Content Play in the Social Universe?
Building a Successful Strategic Plan for Managing Your Social Content
by Perficient Author on September 23rd, 2011 | ~ minute read
