Perficient Author

Blogs from this Author

Cloud Computing

Address Evolving Healthcare Challenges with Red Hat Cloud Solutions

The Only Constant is Change The healthcare landscape is continuously evolving and there is a lot to keep up with in order to be cutting-edge… or even just to stay current. New trends in healthcare such as value-based care, precision medicine, and consumerism mean that healthcare organizations need to adapt quickly and efficiently. Healthcare organizations […]

Where to Begin After a Marketo Audit

Tony Karre’s Top Tips to Consultant Career Success

If anyone knows about growth within Perficient, it is Tony Karre. “Here at Perficient, I’ve always been surrounded by really smart people willing to share their knowledge,” shares Tony. “You’re going to stay at a company if you like what you do, things are interesting, and there is enough change to keep your mind working.” […]

Digital Transformation

Design Thinking: Digital Transformation (Part 8)

This is part 8 in a series exploring design thinking in strategy development. If you are just joining, I encourage you to start at the beginning and read part 1 here. What Is Digital Transformation? We couldn’t conclude this series without discussing Digital Transformation (DX) and the impact it will have on your organization. The quote […]

Design Thinking: 5 Tips for Testing (Part 7)

This is part 7 in a series exploring design thinking in strategy development. If you are just joining, I encourage you to start at the beginning and read part 1 here. Why We Test Everything is nearly complete: you have gained empathy for your customer, defined the problem, developed numerous solutions and built a prototype. However, […]

COVID-19

Design Thinking: Prototyping (Part 6)

If you are just joining, this is part 6 of a series exploring design thinking in strategy development. I encourage you to start at the beginning and read part 1 here. Prototyping: Trying Out Your Ideas All of the previous parts in this series have been preparing you to act. Ideas are useless if not acted […]

Design Thinking: How to Ideate (Part 5)

This is part 5 of a series exploring a case for design thinking in strategy development. (If you are just joining us now, I encourage you to start at the beginning and read part 1 here.) “What good is an idea if it remains an idea? Try. Experiment. Iterate. Fail. Try again. Change the world.” – […]

How Bots & AI Will Impact Customer Journeys in B2B

I just ordered a pizza for dinner with a few taps on my phone, and the delivery driver should be here anytime. It’s amazing how we are automating nearly everything around us, empowering end-users to achieve a wide range of tasks with minimum effort. New Horizons for Customer Service The customer service industry has joined […]

Design Thinking: How to Create Your POV (Part 4)

Welcome to part 4 of a series about design thinking in strategy development. (If you are just joining, I encourage you to start at the beginning and read part 1 here.) “If I had an hour to solve a problem I’d spend 55 minutes thinking about the problem and five minutes thinking about solutions.” – Albert […]

Design Thinking: Empathy & Observation (Pt 3)

Just joining us? Welcome to part 3 of this series, exploring why to use design thinking for strategy development. (To start at the beginning, read part 1 here.) How to Develop Your Strategy Using Design Design thinking is generally applied to product problems, but design can be used on any complex problem – including developing your […]

6 Keys to Building a Culture of Design (Part 2)

Welcome to part 2 of a series about design thinking in strategy development. (If you’re just joining, I encourage you to start at the beginning and read part 1 here.) A Culture of Design: What It Means Before any organization can begin incorporating design thinking into its strategy, the first step is building a culture where […]

Design Thinking: What It Is & Why It Works

Traditional methods of developing an organizational strategy are (or should be) dead. Today’s world is moving too fast for a group of executives to sit in a room and plan the year ahead based on the way business has been done before. If you’re not fostering a culture geared toward exploration and deep customer relationships, you’ll never […]

Fundamentals of ABM Part 3: Identifying Target Accounts

This is Part 3 in our Fundamentals of ABM series. Access earlier articles here: Part One: Building Your Team and Part Two: Goals and KPIs here. Identifying Target Accounts The team is on board. The goals have been defined. The relevant KPI’s are known. It’s now time to find your accounts. Shifting from lead generation […]

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