I like this sort of thing mainly because I hear business users number one complaint, “Why do you make it so hard to create my content?” The technology has improved to the point where we can do something about it. Now we just need to focus on more than bits and bytes.
Ephox is holding a webinar on how to improve the web authoring experience. Yes, they own a rich text editor so we know that at least one of the 5 things will involve an RTE. But I happen to agree with that approach.