Max Milhan | Perficient Digital
Perficient Digital Blog

Max Milhan

Posts by this author:

A Month Later: Google Flu Update

A month ago I blogged about Google Flu Trends measurements of flu-related search terms and how it related to official data from the Center for Disease Control and Prevention. As it turns out, flu cases came in quite a bit below what Google was predicting. “Flu Trends is meant to be a complementary tool to the […]

Read more

The Evolution of the ‘Internet of Things’

You know those days when you wonder if you locked up the house and if you left the lights on? What if your spouse locks their keys inside? Thanks to what many are beginning to call the ‘internet of things’, those hassles can be addressed with technology available today. In the future, our home automation […]

Read more

Amazon Web Services Infrastructure

Amazon Web Services, which Amazon began offering in 2006, is a service provided to many important products that people use every day. NASA, Netflix, reddit, Foursquare, Dropbox and Pinterest all use Amazon Web Services to power their service offerings and to be billed dynamically based on usage. WIRED had a great write-up about the service […]

Read more

Smartphone Apps & Nostalgia Marketing

Remember playing Snake on your first cell phone? Or maybe, like me, playing Snake on your mom’s first cell phone? Apps  for iPhone and Android that mimic the original game have millions of downloads. Better yet, remember the Tamagotchi? This little pixel monster would beep in your pocket until you digitally fed or picked up after […]

Read more

Agile: Every Journey Starts with a Single Step

Agile development methodologies have a number of important tenets, but one of them is a short time to market. An agile team decides the first core functionality, builds it and gets feedback on it. It’s like picking out the corner pieces of a puzzle to start. Then each iteration adds a few pieces to the […]

Read more

Seth Godin on Taking the Plunge

As individuals, we like to be reassured that we’re making the right decision. Most of the time we don’t need the exact plan, but some relevant information. Seth Godin points out that, in many instances, we over-rely on the exact road map when in fact there is likely a problem and solution that is close enough: The […]

Read more

Data Analytics: Google Flu Trends

Many news outlets have reported that this year’s flu season has hit early, is unusually strong and will result in the worst flu season in a decade. I recently discovered Google Flu Trends, which is a project based on Google Trends. Since Google performs 4.7 billion searches per day, they are sitting on a mountain […]

Read more

If you’re not doing crazy things, you’re doing the wrong things

Investing in innovation is a gamble that usually ends in flop or fortune. Frequently today it falls to startups to make those wagers as they may have less to lose. Seth Godin argues instead that “with great power comes great irresponsibility” and that existing companies don’t have to always play the safest route and ought […]

Read more

Customer Perspective: Some Do Prefer Blondes

For years, Starbucks has served only dark roast coffee drinks, implying that the dark roast was a better roast and appealed to everybody. I’ve previously written about a very interesting TED talk where Malcolm Gladwell discusses the trend toward understanding customer preferences instead of relying on one absolute “best” product.  Gladwell actually mentions coffee at about the […]

Read more

Van Halen, Brown M&Ms and Quality Control

I saw an interesting video today about attention to detail and quality control. In the video, David Lee Roth describes a tactic that the band Van Halen used to test for attention to detail and be warned of possible red flags in the preparation of large shows. In the video Roth explains that they used […]

Read more

Perficient Digital

We architect systems of customer delight. We move at the speed of culture. We exist to delight our clients, by relentlessly delighting their customers. We are what happens when more than 200 of the most talented digital strategists, design pros, brand shapers, digital marketers, data scientists, and creative coders all believe one thing to be true - exceptional customer experiences always translate to positive ROI for our clients.