I recently came across a book for bank and financial marketers written by Jay Kassing, one of the world’s most respected data analytics experts in the industry. The Financial Brand actually featured his book on its site last week along with some excerpts from the book (reinterpreted for the web). One of those excerpts stood […]
Posts Tagged ‘banking strategies’
Turning Customer Data into a Banking Goldmine with Big Data
Yesterday I sat in on a Big Thinkers in Big Data tweet chat hosted by Intel and Forrester’s Mike Gualtieri. With our Big Data in Financial Services webinar just around the corner I wanted to catch the latest on what others were saying about the topic and its relevancy in banking. As a marketer it is imperative I stay […]
Seeking a “Digital Edge” to Create Value in Financial Services
I was following some of the live tweets from technology professionals attending Gartner Symposium/ITxpo in Orlando today. Much of the discussion at the event is around helping CIO’s and IT leaders focus their attention on growth, cost reduction and competitive advantage – all while filtering out the noise around disruptive technologies like cloud, social, mobile […]
Mobile Payments Resources – New White Paper and On-demand Webinar
Today I was reading a guest article on Bank Systems & Technology from Gary Greenwald, Citi’s managing director of digital money services, on the subject of banks tackling mobile payments and other digital initiatives. He was commenting on Citi’s effort around creating a new business called “Citi Enterprise Payments” and how he was tasked with […]