Posts Tagged ‘social enterprise’

With the enormous growth in social media as a marketing channel, many companies have rushed to embrace social technologies, sometimes without taking the time to think strategically. They establish and promote their presence on Facebook, Twitter, blogs, YouTube and other social channels, and then receive back a flood of data in terms of likes, mentions, […]

In my last post, I covered two of the very first steps you should consider when planning your [Social] engagement. This post assumes you’re up on the concepts of having a strong foundation to spring from and that your organization has committed to taking time to LISTEN before jumping into social conversations. If you haven’t […]

So you’re thinking about getting [socially] engaged with your customers, prospects, brand advocates, employees, potential employees, partners, affiliates? Well, congratulations! This is very exciting news. Done right, social media engagement can support many different types of business processes in a way that feels very “real”. Just as importantly, your organization can benefit from improved efficiency […]

Every day your sales teams engage with customers and prospects on the phone or at on-site meetings. They listen to customers talk about their challenges, work to build mutual trust, and help outline solutions to fit your customers’ needs. There’s an enormous social aspect to these live interactions. You could call it social selling. But […]

Chatter is two years old now, and as more and more companies embrace it I am starting to get some common questions.  Here are some of the most common technical questions — and some answers that may help you out: When do I use Chatter Feed Tracking and when do I use Field History Tracking? […]

Ta-da! Salesforce and Twitter have announced their global alliance. This agreement enables Salesforce’s customers real time access of the (more than) 400 million public tweets generated daily and builds on a three year relationship between these social powerhouses. But what’s this got to do with your business (you may be asking)? Good question! Why is […]

Some of our clients have expressed concerns in implementing Chatter—not with the technology per se, but rather the processes and communication change it creates.  Some concerns are legitimate, some are just a result of change. Clients were concerned that implementing Chatter would create noise, unprofessional comments, and more. I am sure that when email first […]

Are you looking to implement Chatter?  Have you implemented Chatter, but are having limited success? Well, this blog post may help you out. Here are the top 10 things to consider as you transition your company into a successful social enterprise using Chatter: 1.       Get managers and executives to start using it […]

Well, what is a Social Enterprise? Simply put; it’s an organization that weaves social and mobile technologies, platforms, and services into their business processes in a way that enriches Customer relationships and measurably improves the bottom line. Key here? Two words: weaves and measurably. Your organization shouldn’t be attempting to do social “because you have […]

Last week I was meeting with one of my practice managers and reviewing a few reports with him. As we were going through the data, he shared an experience of how the team had helped him via Chatter create one of the summary reports. Evidently he was struggling to get it to work the way […]

As I reflect back on the past four years, I’m struck by the many changes in the industry that occurred in such a relatively short amount of time. But the one thing that stands out most to me is the pace of product innovation at salesforce.com. Being part of the salesforce.com ecosystem certainly gives me […]

Last week I was talking with one of our customers about a new project. The customer was already a big Salesforce Sales Cloud user, and now they were adopting Service Cloud. The project focused on migrating a portion of their service infrastructure from an old email response system to Salesforce…and potentially still using email as […]