Posts Tagged ‘omni-channel’

Today’s consumers are now empowered with an ever increasing range of channels and devices creating a dynamic path to purchase which has created a shift in the consumer markets industry.  The digital, social and mobile evolutions are shape-shifting almost every aspect of the customer experience and, in the process, creating new opportunities and challenges for […]

Leading companies are examining the ways that they engage consumers through emerging digital channels.  Analysis of engagement data is imperative to truly understand the people they are targeting.  Building brand loyalty and fostering repeat sales hinge upon the creation and maintenance of meaningful relationships between consumers and the companies that serve them. New technologies have […]

Mark Polly, a director at Perficient, recently wrote a blog post on customer engagement technology trends that were discussed while attending a panel discussion at Customer Engagement World in New York.  The panelists addressed many topics on the latest technology trends that are being utilized to continue and improve engagement with customers.  Trends that were discussed included new […]

Mark Polly, a Director at Perficient, recently wrote a blog post about customer engagement while attending CET World in New York this week.  Today’s consumer is in the driver’s seat, controlling the path to purchase at every step.  Companies talk about the customer driving the process but the actual methods to engage do not often […]

In our most recent webinar, Driving Store Traffic in a Digital Age, we executed a Q&A session with some very interesting questions posed to our speakers.  Here are a sample of them below: Consumers increasingly may lack the tolerance for all messages and offers that they receive – at least the ones they have been seeing […]

The greatest thing about the Consumer Market’s industry is that we all have some level of understanding due to the fact that we are consumers.  Whether you are utilizing your smart phone, home computer, work computer, iPad or tablet you can connect and engage with brands no matter your location – the “always on” consumer. […]

The Consumer Markets Practice executed a webinar this week that focused on how to drive store traffic in an age where digital has become such a prominent channel.  We’ve been saturated with nearly 20 years of excitement the internet of things – e-business, web, mobile, social. There have been fantastic breakthroughs and stunning failures driving […]

Connected Consumers use the power of information to drive prices down, yet demand a very high level of service.  Whether it is utilization of a smart phone, home computer, work computer, iPad or tablet one can connect and engage with brands no matter your location – dubbing the consumer as the “always on” or “connected” […]

Michael Porter, Sales Director at Perficient, recently wrote a blog post about a keynote speech focusing on Customer Experience at Oracle OpenWorld.  Companies must understand their consumers – they why’s, where’s, when’s and how’s of the shoppers journey.  Customer experience not only pertains to the actual experience itself, but everything that makes up your product or brand […]

Brick-and-mortar vs. the Amazon’s of the digital space…How are brick-and-mortar stores going to survive in what has become a digital era?  Stores still provide a very strong foundation of retailing with majority of sales occurring within the actual store.  But in order to stay competitive, stores need to provide a relevant and unique experience for […]

The digital age has forever changed the way consumers purchase products and services.  Even though it would seem that we, as consumers, are living in an age where the digital space seems to dominate the shopping process, the internet is not the sole source of consumer and retail goods. So it would seem that the […]

As the connected consumer evolves, demands and expectations continue to rise, and trends rapidly change.  Connected Consumers use the power of information to drive prices down, yet still demand a high level of service.  Retailers must utilize and analyze complex data to understand insights, customer service expectations and responses that will supersede the expectations of […]