Eugene Sefanov has a post out on our Life Sciences blog. He includes a video from a TV commercial but I want to focus on the web site for the drug JUBLIA. Just as their TV commercial was spot on, their product website was just as superb. It ties into the video very well by […]
Posts Tagged ‘marketing’
Big Data's Big Meaning for Marketing
What better way to start blogging on Digital Transformation than on a topic not usually touched by a Digital Experience guy but still extremely relevant. Forrester released a report back in May on what Big Data means for marketing. I won’t repeat the entire report but will highlight a few nuggets of information that might […]
Big Data’s Big Meaning for Marketing
What better way to start blogging on Digital Transformation than on a topic not usually touched by a Digital Experience guy but still extremely relevant. Forrester released a report back in May on what Big Data means for marketing. I won’t repeat the entire report but will highlight a few nuggets of information that might […]
Digital Transformation is All Around Us…Again
The phrase “Digital Transformation” has re-emerged as a new phenomenon. Google tells me there are 49 million (49,000,000) search results for the words Digital Transformation. First, why do I say it is a phenomenon? It seems that many of our leading think-tanks are talking about digital transformation. Here are some examples: Earlier this year, MIT Sloan Management […]
Best of Class vs. Packaged One-Size-Fits-All 1:1 Commerce
Are you and your company nimble and 1:1? The 1:1 Marketing team of Don Peppers and Martha Rogers have written a new book with a forward by Geoffrey Moore. Great insights into the B2B ecosystem and the need to market better and to apply B2C concepts within the B2B marketing model. Forbes Magazine posted a nice […]
Dreamforce: Salesforce Marketing Cloud Keynote
In the Marketing Cloud Keynote at Dreamforce, the team showed off the capabilities of the Marketing cloud. Marketing Cloud has 5 pillar applications that allow marketers to connect 1:1 with customers: Journeys Journey Builder is the flagship component that you use to create customer journeys Marketing Cloud announced Journey Builder for Apps. This new feature can […]
Successful Partner Communities with Salesforce
Zero Motorcycles needed a way to consolidate multiple partner-facing systems into a simplified user interface, track sales and monitor participation programs and automate workflows. As we’ve seen from other customers, partners had to login to multiple systems. Using Community Cloud, Zero was able to provide one interface for the partners to login into and get […]
Creating Customer Happiness with Salesforce Communities
Community Cloud is Salesforce’s newest and fastest growing cloud (until tomorrow). IDC has seen a huge jump in using social media to communicate with customers and respond to customer inquiries. The top 3 technologies that are planned to be used include discussion forums, public social networks, and online communities, which is where Community Cloud comes in. […]
Is Your Content Marketing Inherently Flawed?
In the past week I’ve either read or listened to two heads of global marketing for two well-known brands. Both had a similar story with different sides of the same coin. Both had a message that dealt with marketers having to forget about telling their brand story and go with what customers want to hear. […]
A Day in the Life of a Social Media Manager
In the BufferSocial blog, Kevan Lee posted an article for Social Media Managers. The post takes a look a “typical” social media manager’s day and breaks down that day into many different activities, represented in the info graphic here. Mr. Lee also provides several different views on how other people spend their days managing social […]
Consumer Engagement at Florida Blue with IBM Digital Experience
Glenn Kline of Perficient and Phani Kanakala from Florida Blue presented a case study of how Florida Blue, Florida’s largest healthcare payer, uses IBM Digital Experience to engage consumers. Florida Blue’s mission is “To improve the health and well-being of Floridians and their communities”. This really is a good reason to engage customers. Florida Blue […]
IBM Digital Experience Conf: Marketing Integration
Rob Enright, a Digital Experience Strategist with IBM spoke about integrating Marketing Management with IBM Digital Experiences. Customer expectations are soaring, yet it takes time to build your digital experience to keep up or even get ahead of those expectations. Here are several themes IBM is focusing on: “Insight to Action” with a few clicks – […]