Marketing-to-sales alignment is critical for companies looking to increase revenue and shorten buying cycles. Bringing people, processes, and technology together is a large piece of the alignment puzzle. Today I’m going to talk about the technology piece, specifically marketing automation, and how technology companies are using Marketo Engage to help with team alignment. Technology companies […]
Posts Tagged ‘Marketing-to-Sales Alignment’
Understanding Channels in Marketo Engage
Proving success with Marketo requires best practice knowledge and expertise for marketing automation teams. This ongoing Marketo Essentials series shares tips and expertise you can put to use in Marketo to do more and perform better. Understanding Channels in Marketo Engage What is a channel? A channel is a type of marketing activity that delivers […]