Posts Tagged ‘jockularity’

Digital transformation has been a hot topic for over 8+ years, yet organizations are still struggling with the concept. Alignment and communication are key to taking advantage of the new opportunities that technology provides.

Are you using Sitecore and getting lost in the P’s of personalization? Let’s explore the ins and outs of Sitecore profiling for personalization!

When redesigning a website, organizing content can be a bear. GatherContent can help keep things structured and streamlined.

We are all about data-driven marketing and actionable insights from data, but when you collect data in multiple places, things can get sticky. Let’s see how to best use data from these systems.

Thinking about putting together a personalization plan? Make sure to read this first!

Triggering personalization scenarios using multiple goals as the trigger can be a hassle. Using the Sitecore Rules Engine helps streamline the implementation of personalization across your site.

Customer loyalty can be a huge factor in revenue growth. Driving loyalty through the commerce experience can lead to an additional 18% spend.

The other week I had the privilege of both attending and speaking at the Georgia Marketing Summit – part of the IC Summits series. The event focuses on several hot topics for marketers including branding and building brand value, social media strategies, data and more. I was on a panel that discussed optimizing the customer […]

Setting yourself up for success in testing can take quite a bit of time and effort. Use these tips and tools to make sure you’re getting the analytics you need.

Studies have shown that there really is power in personalization. Getting buyers engaged and ultimately buying more of your products by knowing why and how they reach your site is key to your personalization strategy.

Designers can’t focus only on look and feel. When a design is planned to drive the user experience, websites are more functional and more effective.

Including marketers early in the website development process can pay big dividends when it comes to testing and implementation.