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Posts Tagged ‘iOS Mobile Apps’

Salesforce Marketing Cloud Personalization and iOs Logo

Part 2 – Marketing Cloud Personalization and Mobile Apps: Tracking Items

In the first part of this series, we covered how to connect a mobile app to Marketing Cloud Personalization using Salesforce’s Mobile SDK. In this post, we’ll explore how to send catalog items from the mobile app to your dataset. What’s new on the DemoApp? Since the last post, I made some changes in the […]

OTA deployment process

Over The Air Updates for React Native Apps

Mobile App development is rapidly growing and so is the expectation of robust support. “Mobile first” is the set paradigm for many application development teams. Unlike web deployment, an app release has to go through the review process via App Store Connect and Google Play. Minor or major releases follow the app review same process, […]

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Part 1 – Marketing Cloud Personalization and Mobile Apps: Functionality 101

Over the past three years working with Marketing Cloud Personalization (formerly Interaction Studio), I’ve always been intrigued by the Mobile icon and its capabilities. A few months ago, I decided to take a hands-on approach by developing my own application to explore this functionality firsthand, testing its implementation and understanding its real-world impact. And that […]