Posts Tagged ‘healthcare’

“I just don’t know why someone would choose us over a competitor.” It’s a statement we’ve heard from many healthcare marketing professionals when we ask them what makes them stand out from other organizations in their service area — in essence, asking them to identify their value proposition. That’s a real problem, because healthcare consumers […]

It seems like such a simple task: Write informative content about your healthcare organization that speaks to your users’ concerns and encourages them to convert. Easy, right? If you’re involved even tangentially with healthcare content development, I’m assuming the preceding paragraph led to sarcastic scoffs or eye-rolling from you. Writing high-quality healthcare content that converts […]

Diversity, inclusivity, and accessibility are key to significant future growth in healthcare technology. Developing new digital tools, as well as integrating them into the digital health ecosystem, can lead to significant improvements in healthcare delivery. Good health shouldn’t have to wait and accessibility should not have to be up to the beneficiaries — the health […]

Healthcare organizations are addressing the need to innovate by adopting digital health platforms (DHPs). DHPs enable organizations to support the healthcare quintuple aim, which outlines the high-level goals of the industry: delivering better patient outcomes, reducing the cost of care, improving the patient experience, improving provider experiences, and health equity. Using Salesforce Health Cloud, we […]

The content of your healthcare organization’s website is key. But perhaps as important as the actual substance of what you say on your site is how you say it — the tone in which you present the information. With in-person or video communication, audiences can infer deeper meaning, deduce emotional states, and gauge the speaker’s […]

Leading healthcare organizations are presented with opportunities to meet an accelerated demand for services being driven by a rise in health consumerism, the need to improve patient outcomes and satisfaction, increased cost pressures, and alternative reimbursement models. These healthcare organizations are undergoing Finance transformation and utilizing technology to bridge the gap.  Watch on-demand to learn how […]

Increasingly, topics like digital responsibility are entering the conversation around digital transformation.  “This responsibility has evolved from primarily focusing on data privacy to now include accessibility, diversity, and inclusion as well. Really, it’s about being more proactive, less reactive. You want to take it from being aspirational to ground truth – how do we make […]

Writing good healthcare content that motivates users to convert isn’t easy. It takes time and effort to build trust with a consumer and help them feel comfortable taking the next step with your organization. And there’s one word that will never help you in those efforts. That word should never appear on your consumer-facing website […]

During the past couple of years, medical and healthcare software development has been growing due to the digital transformation of the healthcare industry. The growing trend of digitalization in healthcare is driven by consumer demand for efficient and advanced treatment solutions. The overall spending on healthcare is expected to grow by the year 2023, according […]

As a registered nurse (RN), I’m in the field of medical and nursing terminologies within electronic health records (EHRs). I understand all too well the impact and benefits that standard healthcare terms contribute to leveraging interoperability and providing healthcare with big data for research and population health, and why it’s a lot easier said than […]

Disruptions in recent years have shown how vulnerable medical devices and services are to cybersecurity threats that can endanger patient health, safety, and privacy. In fact, experts have recently concluded that healthcare is one of only two distinctly vulnerable sectors in the face of ransomware attacks. The other is manufacturing, which places our complex industry […]

Let’s talk about unicorns. What do unicorns have to do with business? According to Investopedia, a unicorn is an organization that has a valuation of more than $1 billion. No, that doesn’t mean companies like Oracle, Microsoft, or Apple (at least, not anymore). Unicorns are typically technology companies touted as start-ups with no proven track […]