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How to Create an OAC Data Replication from Oracle SaaS?

Oracle Analytics Cloud offer several options when it comes to loading data from Oracle SaaS (such as Financials, HCM, Sales, etc…). Using OAC against Oracle SaaS has several advantages, and most importantly being able to perform analytics on data that is not part of the SaaS application. You may be familiar with using Data Sync […]

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Oracle Eloqua – Building the Bridge for Sales & Marketing

In the last few years, there has been a lot of talk about Sales and Marketing alignment, but sometimes these buzz words go in one ear and out the other.  There is so much to be read about it that the volume of noise is overwhelming at times.  It’s also hard to understand what it […]

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Oracle Eloqua – CRM Integration

Most of you are probably thinking this is a tough topic during a holiday season, but we are all thinking 2017 at this point, even though we are all wondering where in the world did 2016 go! Moving on…2017, a year to make things connect.  Does your Eloqua connect to a CRM?  If you answered […]

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Oracle Marketing Cloud – Program Canvas versus Program Builder

If you didn’t attend Oracle’s webinar “The New Program Canvas: What Is It and How to Use it”, you missed a great event, but I captured  the highlights to share with you. Starting yesterday Oracle is rolling out the new Program Canvas per the 484 Release.  (More release details can be found here.) I want […]

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Oracle Marketing Cloud – Release Details and Roadmap

What you’ve seen so far: Marketing Cloud Unification: it is the new look and feel of the applications and is being rolled out across all Oracle platforms for consistency. New Navigation: grouping common functions in Eloqua in the same area and better structure of the items in the system. Visual Changes to Campaign Canvas: Oracle […]

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The Controversial Campaign

I bet you thought, wow is she really going to go into the whole Presidential Race ‘thing’…nope, not touching it!  I’ll touch on another campaign that most marketers stress or think about on occasion.  To Nurture or not to Nurture! If you have a nurture campaign, congrats! If you don’t, why not? When I’m talking […]

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Oracle BICS and Cloud (Fusion) Apps Integration Architecture

In my last post, I described the methods of reporting from Oracle Cloud (Fusion) Apps.  In that post I illustrated the advantage of using BICS and Data Sync to provide a true Enterprise Data Warehouse due to its abilities to integrate data from all our your cloud, relational, big data and flat file sources.  This […]

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Marketing Technology Landscape

Oracle just published a three-page white paper that does a pretty good job describing the landscape and drivers for digital marketing. The author focuses on: The changing journey from linear journeys to adaptive journeys How the marketing context has changed Multiple challenges you have to address.  This include the plethora of marketing technology choices Some things […]

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5 Ways to Understand Your Audience Better at OOW15

Aaron Lowe and Steve Papa with Oracle’s Marketing Cloud team talked about how marketers can use the Oracle Marketing Cloud to harness known and anonymous customer data to better understand audiences. Audience management is complex and there isn’t a silver bullet available to solve your audience problems.  Steve talked about a 5 step cycle to […]

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Understanding the Convergence of AdTech and MarTech

Alex Hooshmand, VP of Oracle’s Product Management in Oracle Marketing Cloud talked about how Advertising Tech (AdTech) and Marketing Tech (MarTech) are slowly converging to deliver a more consistent experience for customers.  Alex was cofounder of BlueKai, which Oracle acquired in 2014. For many years there have been two customer funnels – pre-sales funnel with awareness, […]

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Innovations in Digital Marketing for Personalization at OOW15

“Infinite choice is paralyzing, and exhausting to the human psyche,”  said Barry Schwartz in The Paradox of Choice.  This concept is what drives the need to personalize content and web sites. Craig Macdonald presented this session on personalization at Oracle OpenWorld. Personalization starts with recognition – you have to have customer insight to really recognize […]

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Partnerships Key to Gartner Magic Quadrant Ranking

Social media might get more attention, but both B2B and B2C firms are using cloud-based sales and marketing tools for more than just direct sales: they’re looking to build bonds with customers long before and after a purchase takes place. For a portfolio of offerings designed to build and strengthen relationships, it’s appropriate that business […]

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Two-Minute Video: Customer Success with Oracle Sales Cloud

In this new video from Oracle, hear from Tom Munley, General Manager for the Oracle Emerging Solutions group at Perficient, about how Oracle Sales Cloud with OBIEE helped the organization implement a new quota management program — and bring together a sales team dispersed throughout the US. See the Two-minute video: Perficient and Oracle

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Implementing Oracle Sales Cloud – Key Considerations Part 1

Getting it right the first time. When choosing and rolling out a new solution, a few key steps can help you avoid roadblocks, waste, and frustration. To leverage the strengths of the new tool and increase user adoption, the first step is making the SaaS vs. Enterprise Decision, and choosing the right cloud products. SaaS […]

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CRM and Eloqua Best Practices

Jim Sibley gave a presentation on best practices when it comes to work with the two systems together. Your first question should be, “What are we trying to solve? Sales (examples) Prove Marketers value Horsepower Information – data provided from Eloqua to Salesforce Service Communications – great communication tool to talk to existing customers Automation […]

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B2B Marketers Need Strategy Too

In the marketing world, you see a lot of time in the digital world spent on consumer marketing.  But so much of marketing also focuses on business to busienss, channel, partner, or other non-consumer marketing.  In this regard, marketers here can use marketing and social cloud capabilities. Where do you start?

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Oracle Builds Marketing Cloud Integrations

Michael Porter, Principal at Perficient, recently wrote a blog post on Oracle’s acquisitions of Eloqua, Responsys and Compendium and how these products will become integrated as the Oracle Marketing Cloud. As anyone who has followed the Digital Marketing world knows, Oracle bought Eloqua, Responsys, and Compendium. They all form the Oracle Marketing cloud although they […]

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Oracle Merging It's Marketing Cloud Into Tighter Knit Suite

As anyone who has followed the Digital Marketing world knows, Oracle bought Eloqua, Responsys, and Compendium. They all form the Oracle Marketing cloud although they haven’t gone through a lot of integration.  Oracle announced some information on the alignment of product release cycles and other updates. PC World has an article about it. Oracle is […]

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Oracle Merging It’s Marketing Cloud Into Tighter Knit Suite

As anyone who has followed the Digital Marketing world knows, Oracle bought Eloqua, Responsys, and Compendium. They all form the Oracle Marketing cloud although they haven’t gone through a lot of integration.  Oracle announced some information on the alignment of product release cycles and other updates. PC World has an article about it. Oracle is […]

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Oracle embraces content marketing with Compendium and Eloqua

Content marketing does many things for brands these days. It: helps drive traffic increases brand awareness informs and engages customers and prospects moves target customers further along the buying cycle helps to convert We leverage content marketing here at Perficient with a large number of blogs aligned to specific target markets and business units, several […]

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