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Marketing Technology Landscape


Oracle just published a three-page white paper that does a pretty good job describing the landscape and drivers for digital marketing. The author focuses on:

  1. The changing journey from linear journeys to adaptive journeys
  2. How the marketing context has changed
  3. Multiple challenges you have to address.  This include the plethora of marketing technology choices
  4. Some things you need to consider as you make your strategy and choose the right technologies.

It’s a pretty good summary of what’s going on and gives you an idea of where to go. Of course, Oracle Eloqua can play a key part in that.


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Michael Porter

Mike Porter leads the Strategic Advisors team for Perficient. He has more than 21 years of experience helping organizations with technology and digital transformation, specifically around solving business problems related to CRM and data.

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