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Marketing Technology Landscape


Oracle just published a three-page white paper that does a pretty good job describing the landscape and drivers for digital marketing. The author focuses on:

  1. The changing journey from linear journeys to adaptive journeys
  2. How the marketing context has changed
  3. Multiple challenges you have to address.  This include the plethora of marketing technology choices
  4. Some things you need to consider as you make your strategy and choose the right technologies.

It’s a pretty good summary of what’s going on and gives you an idea of where to go. Of course, Oracle Eloqua can play a key part in that.

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