Oracle just published a three-page white paper that does a pretty good job describing the landscape and drivers for digital marketing. The author focuses on:
- The changing journey from linear journeys to adaptive journeys
- How the marketing context has changed
- Multiple challenges you have to address. This include the plethora of marketing technology choices
- Some things you need to consider as you make your strategy and choose the right technologies.
It’s a pretty good summary of what’s going on and gives you an idea of where to go. Of course, Oracle Eloqua can play a key part in that.