Posts Tagged ‘digital’

Personalization has been top of mind this year in every industry. As patients, we want to feel comfortable visiting our doctors and pharmacies knowing that they have are best interests at heart and personally know what we need.  Tienda Diabetes, a leading healthcare provider in Mexico, is partnering with IBM to bring these types of personalized […]

Summer is almost behind us and fall is starting to turn the leaves brown and the air crisp and if you are anything like me, this means one thing – Fantasy Football time is here!! With the season starting this week, all fantasy players have their rosters set and leagues ready to go. Can you […]

  I’m sitting at my desk thinking to myself: Why don’t I see many ads trying to recruit patients for clinical trials? “Many” is actually an overstatement. I rarely see them. Anywhere. And that’s a problem. I’m fairly healthy, but I have some issues. I’m slowing balding. I suffer from heartburn. Sometimes, I have debilitating […]

  There’s a lot of talk these days about digital transformation: changing the way companies interact with their constituents. In general, the movement has not focused on specific groups of people…until now. 

  According to a recent letter written in the South China Morning Post by Chien Wai-tong, a professor and the associate head (of research) in the school of nursing at Hong Kong Polytechnic University, one in about every four people in Hong Kong has been affected by a mental health issue at some point in […]

In our most recent guide, B2B Commerce Trends with IBM solutions, we discussed one trend that we are seeing happening more often – B2B companies bringing eCommerce platforms in-house.  More and more B2B buyers are demanding digital options to purchase products from their suppliers online.  B2B sellers are can establish stronger relationship and achieve greater […]

  You can’t argue with it because it’s a good idea. Yellow Cards have gone digital. Not the ones used in soccer/football, but the ones used in the UK for reporting adverse events. When governments undergo digital transformation, you know it’s not a fad. After all, they’re not typically early adopters…of anything. Last week, the […]

Earlier this month, Amazon announced they were going to have a “Black Friday” sale on July 15th for their Amazon Prime members. Their announcement caused other retailers to quickly whip up potentially matching sales to push consumers to start their spending habits a bit earlier. As a prime member, I was definitely excited to see […]

The food and beverage category is the largest retail category in the United States at $600 billion per year, Business Insider reports[1] and technology has transformed the way consumers purchase things in many industries. iTunes allows consumers to gather music and purchase music from wherever they are, Amazon gives shoppers the ability to view, select and […]

Over the past decade, social media has been utilized by retail and brand marketers to engage with customers, market products and sometimes even to make merchandising decisions. Social promotions, content marketing, sponsored posts and customer reviews are carefully engineered to build consideration, awareness and intent to gain and retain customers. However, now merchants are adding […]

In the past year, we have seen a lot of online stores expand into the offline realm. As everything seems to be going digital, why are ecommerce sites developing brick-and-mortar stores? For starters, 90% of all sales occur in a brick-and-mortar setting.  AND 95% of all retail sales occur amongst retailers that have some sort […]

  On June, 28, 2015, CNN will be presenting Glen Campbell: I’ll Be Me, a documentary that showcases the life of the award-winning musician who struggles with Alzheimer’s. What’s unique about the film’s presentation, aside from the story itself, is that it will be complemented with three targeted commercials: a 30-second commercial, in which Eli […]