Posts Tagged ‘digital strategy’

The marketer’s tool box is big and growing even larger each year. We have all heard the Capital One  “What’s in your Wallet?” commercial.  The implication is that this credit card is the one and only card you need.  During a presentation, it was mentioned that, on average, a marketer uses at least seven marketing […]

With all the tintinnabulation about customer experience and digital transformation, its natural to wonder, “Do we need to create a digital strategy for our business?”  Certainly, we’ve seen a lot of interest in “Digital Strategy” across a broad swath of industries.  But is investing the time and energy in building a digital strategy really worth it for your […]

  A little over a year ago, I wrote about AstraZeneca’s road to becoming a digital transformation leader. With CIO David Smoley at the helm, the pharmaceutical giant is known to have been an early adopter of many cloud solutions, including Box, Salesforce, and Microsoft Office 365. While Smoley’s cloud-first mentality has helped save a […]

Digital strategy services firms can expect both their business and the demand for their skills to grow rapidly through the rest of this decade, according to IDC Research. The global market research and analysis company released its findings from a study that predicts digital-related consulting will be central to 80 percent of all business and […]

Consumerism is changing how we interact with our care providers. Connecting patients more closely to care providers is especially important after discharge from a facility. My colleague Melody Smith Jones @melsmithjones shared an e-Patient petition to the ONC in her whitepaper Patient 360: The Complete View of Patient Engagement that stated “Nothing would result in […]

Regulations continue to drive changes through the $2.9 trillion dollar healthcare industry, with the goal of transforming the traditional system to improve quality of care and reduce costs. Healthcare customers are seeking price transparency now that they are responsible for a larger portion of the cost of medical services. Health plans must shift their business […]

In case you missed it, in the fresh off the press October 2013 issue of Harvard Business Review, Michael E. Porter and Thomas H. Lee set off with a very grand statement, “The Strategy That Will Fix Health Care“. In the interest of full disclosure, in the beginning of this piece the two authors basically […]

Ah, yes, the classic icebreaker! Whenever you’re meeting someone for the first time, particularly in a social setting, the conversation quickly turns to careers when someone, desperately seeking for some means of extending the conversation and making a connection, inevitably asks, “So, what do you do for a living?” It’s also the question that has […]

Smaller screens, fat-finger errors, dropped connections, myriad platforms – why would anyone whose focus is designing immersive digital experiences be excited about the emergence of mobile as a dominant channel for accessing the Web? The “Year of Mobile” has been declared each year for the last eight years, and with it predictions of how mobile […]