At the IBM Digital Experience 2015 Conference, Ajay Kadakia with IBM talked about legacy IT companies versus the newer cloud-based companies. The challenge is how to provide more agile, market reactive content off the legacy systems when competing against seemingly more agile, cloud based systems. Ajay talked about the digital disruption that is already underway: […]
Posts Tagged ‘digital marketing’
Using IBM Forms Experience Builder to Create Self Service Apps
At the IBM Digital Experience Conference, Marty Lechleider and Dave Hogan talked about how Blue Cross Blue Shield Tennesee is using IBM Forms Experience Builder (FEB) to create apps in IBM Digital Experience. Marty started with an overview of what’s new in FEB. FEB provides an easy way to build data entry forms using drag […]
IBM Digital Experience Announcements and Demos
At the IBM Digital Experience Conference in Atlanta, Doug Geiger made several announcements: A new lower-priced entry point for Digital Experience in Cloud New rich text editor using Ephox’s new JavaScript based editor eliminates any dependence on Java New Layout Editor is more graphical, supports multiple devices and includes better task flow Theme sync tool connects […]
Digital Experience Conference 2015 Opening Session
IBM’s annual Digital Experience Conference got underway this morning. Gary Dolsen kicked off the conference by announce the future of Digital Experience is mobile, contextual, and cloud-hosted. Engagement is a common need for partners, customers and employees. This engagement can now be helped with a digital experience that is consistent, includes analytics, cloud based, and […]
Perficient Sponsors IBM Digital Experience 2015 Next Week
An exceptional digital experience is empowering, compelling, relevant and consistent – it gives you instant access to what you need, it keeps you hooked because it’s highly engaging, it has analyzed who you are and what you want, and it reaches you no matter what device you’re on. We are excited to be a part […]
Varsity Spirit Achieved 100% Adoption and Transformed Themselves
Shannon Ahern from Varsity Spirit Fashion and Greg Schaller from Perficient spoke at IBM Amplify 2015 about how Varsity Spirit Fashion achieved a 100% adoption rate internally and transformed their business. Varsity Spirit Fashion outfits more than 1 million athletes. Previously Varsity Spirit’s 300 person sales team faced several challenges including a huge catalog […]
What is the new IBM Marketing Cloud?
At Amplify 2015, IBM has formally announced their new IBM Marketing Cloud. Throughout the day IBM is releasing more information about what is in the Marketing Cloud. Here is what I learned just now. IBM Marketing Cloud is a combination of SilverPop Engage, Xtify and new features including Journey Designer, Journey Analytics, a single customer […]
Amplify 2015: Deliver the Experiences Your Customers Want
Day 2’s opening session continued the theme of “A New Way to Engage” and started with Chris Wong, VP of strategy and Product Management in IBM’s Commerce group. IBM now has 30,000 users in their Marketing Cloud. Chris said that IBM thinks the way for marketers to move forward in the rapidly changing technology landscape […]
Amplify 2015: 5 Futurists Speak Out on the Future of Engagement
IBM pulled together 5 Futurists to give their views on the future of customer engagement. Chris Heuer talked about the only thing that matters. You have to get fundamentals right. Not only to you have to listen, you have to understand. Chris said you can differentiate on values rather than value. This is because transactions are […]
Amplify 2015: IBM Omni-Channel Marketing Strategy and Roadmap
IBM’s Arlen van der Broek talked about IBM’s strategy for omni-channel marketing. Some of the new solutions will include Hybrid, big data, open API framework, data integration and syndication, and true message orchestration. IBM has a set of tools that work on premise. These are known as IBM Marketing Software. IBM is introducing IBM Marketing […]
Amplify 2015: Future of Engagement: How Smart Marketers Will Win
David Haucke from IBM and Scott Brinker from ION Interactive and chiefmartec.com presented the session “The Future of Engagement: How Smart Marketers Will Win in the Years to Come”. The idea of personalized 1 to 1 mark3ting is being realized by a few organizations. David and Scott talked about how more organizations could take advantage of […]
Amplify 2015: Opening Session – The Changing Nature of Marketing
Amplify 2015 is IBM’s conference for Digital Marketing and Commerce. This is a big year for IBM as they look to take advantage of their cloud capabilities and bring together all of the systems they have purchased over the last few years. Alex Banayan kicked off the opening session talking about how life has changed […]