Posts Tagged ‘cx’

David Le Strat, Oracle’s Senior Direct of Product Management presented the strategy and roadmap for Oracle’s Digital Experience products including WebCenter, BPM and Oracle Documents Cloud Service, Oracle Process Cloud Service and Oracle Sites Cloud Service.  Oracle’s strategy starts with the digital experience, but also includes agility and engagement and finally operational capabilities. Oracle shipped […]

As strategic partners prepare to unveil their exhibits, Oracle CEO Mark Hurd will take center stage Monday morning to focus on the critical role of digital transformation for growing a business, regardless of industry. The keynote is expected to build on the previous night’s address by Larry Ellison on Oracle’s leadership in the cloud space. […]

“Customer Experience is the New Marketing.” -Steve Cannon, CEO of Mercedes Benz USA In our recent CX guide, we noted how difficult it can be for an organization to recover from a negative interaction with a consumer or other stakeholder. As customer satisfaction relies more heavily than ever on a reliably effective digital experience, business […]

Does your company share a single, objective view of your customers? Are teams adept at sharing customer insight across the organization and encouraged to do so? Does your brand present a consistent, unified face in all channels? If you said anything other than “yes,” your silos may be showing. Over the weekend I dug into Gillian Tett’s The […]

Social media might get more attention, but both B2B and B2C firms are using cloud-based sales and marketing tools for more than just direct sales: they’re looking to build bonds with customers long before and after a purchase takes place. For a portfolio of offerings designed to build and strengthen relationships, it’s appropriate that business […]

I’ve been really busy lately and missed a nice research report from Forrester back in July 2015. In the report Does Customer Experience Really Drive Business Success?, analyst Harley Manning presented lots of data saying basically yes. To start with, however, Mr. Manning presented several Customer Experience (CX) leaders who have tanked recently and CX […]

This week there’s a short, excellent article on the Forbes site about Boise State University and its transition to a cloud-based Enterprise Resource Planning solution. Even though one of the advantages of cloud is the relatively quick rollout time (compared to customized software), the school’s leaders knew that employees aren’t always eager to embrace a […]

“Gone are the days of the corporate brand being controlled by the C-suite or marketing ivory tower. Today your brand is what your audience says it is.” – Mark Sunday, CIO, Oracle It’s been nearly two decades since Cuba Gooding Jr. convinced Tom Cruise to scream “Show Me the Money” in Jerry Maguire. That exact […]

Oracle’s Health Sciences Global Business Unit has chosen Perficient, a Platinum-level Oracle partner, as the winner of its 2015 Partner Excellence Award. This honor recognizes partners who deliver innovative uses for Oracle technology and deploy successful, groundbreaking solutions using best practices for the life sciences and healthcare industries. Perficient has driven digital transformation initiatives for […]

Making the Most of Oracle Sales Cloud When Oracle developed Sales Cloud, they focused on making the system fast and easy to use, reducing incidences of user frustration. Oracle has built a modern selling environment that is collaborative, insight-driven, and mobile, meaning it can be accessed anywhere. In a mobile-driven world this can improve productivity […]

Digital transformation isn’t just driving the way we run our businesses, but also influencing how we handle milestones in our lives. When J.J. Watt signed an NFL contract worth $100 million, he wasn’t sure what to do next. So he googled the phrase “What do rich people buy?” Unimpressed with the search results, his first […]

The phrase “Consumerization of Healthcare” has been around for several years, but only recently has it begun to fulfill its promise by meeting the needs of a wider audience. While consumers have demanded and received more detailed information about health plans online for over a decade, the latest shifts have allowed patients greater access to […]