Posts Tagged ‘customer experience’

Advertising Age has a short but interesting article on how CMO’s Pressed to Lead Customer Experience Efforts, But Their Progress is Lacking.   Customer Experience has a huge overlap with Digital Transformation.  It’s many of the same technologies and change in process but geared towards your most important constituent, the customer.  Here’s a few quotes […]

As consumers we have very high expectations and want companies to personally tend to the things that are most relevant to us, personalizing unique messaging about products and/or services that are of most interest to us.  At NRF’s Retail BIG show this week, a few trends were discussed as the top trends for 2015.  Personalization was HIGH […]

Earlier this week, I attended NRF Retail’s BIG Show 2015 in NYC. Wow – what an incredible show in an incredible city. It was my first trip to both NRF and also NYC. I can’t imagine a better place for Retail’s Big Show to be hosted. There is so much to take in including the size, multiple vendors […]

There has always been value in being able to reach healthcare consumers remotely, however, the fee-for-service model and health plans have not supported it. Rising expenses, increasing number of Accountable Care Organizations, elevated interest in consumer engagement, focus on population health management and a shortage of healthcare providers are all driving telehealth. Andrew Watson, MD […]

From a PM/AM perspective, we are expected to keep the client happy (fulfill their objectives and vision), be the voice for our internal team and help produce a relevant and useful product while staying on time and in budget. Neglecting one and overdoing the others can cause issues with the overall success of the project, […]

Regulations continue to drive changes through the $2.9 trillion dollar healthcare industry, with the goal of transforming the traditional system to improve quality of care and reduce costs. Healthcare customers are seeking price transparency now that they are responsible for a larger portion of the cost of medical services. Health plans must shift their business […]

Mark Polly, Director at Perficient recently posted a blog titled Lessons Learned from 2014: Healthcare and Patient Portals. In his blog post Mark takes a look at the challenges with healthcare patient portals, including whether or not patients know they exist and what elements of a patient portal are most essential. Read Mark’s entire post […]

People are impatient. They expect a lot of effort to be performed on their behalf, but without seeing that effort they can’t appreciate it, yet they want it all the same. According to recent research, making users wait may create the expectation that what they receive has greater value, and that more effort went into preparing it. For content marketing […]

We are officially into the 2015 year and before we begin to discuss what are going to be the top trends in the Retail & Consumer Products industry for this year, lets take a look back at a few trends that really gained momentum and came out on top in 2014! Personalization & Relationships  Technologies like […]

I loved an article I read in a recent issue of HFMA Magazine in the Healthcare Value section. The title is “The Secret to Building Effective Quality Programs” written by John Byrnes, MD. The finance playbook, described by John, includes these cornerstones: Rule #1: Don’t allow clinicians to calculate cost savings. Finance and clinical counterparts […]

Where did 2014 go? It flew by…then again after I turned 30, I feel like every year is flying by. As this year comes to a close and planning begins for the upcoming year, like most organizations in the United States, my organization is going through an “open enrollment” period for healthcare benefits, allowing employees […]

Christmas has come and gone and with that the New Year is fast approaching.  Where did 2014 go?  As we look ahead into 2015, I thought I would give our readers a view into our year in the Consumer Markets practice at some of the industry highlights and content produced this year.  Stay tuned for […]