Posts Tagged ‘Content Strategy’

I recently had the opportunity to attend the AEM Gems webinar previewing the latest release of Adobe Experience Manager, AEM 6.4. This new release comes with many new features and enhancements including significantly enhanced capabilities in Content Intelligence, template editing, and multi-channel publication. It’s one of Adobe’s more technical changes, however, that will have a […]

  Implementing Experience Management solutions for global organizations involves particular challenges. The complexity of maintenance and cost of translating a large content repository increases several-fold when it must be reproduced across multiple regions and languages.   Most organizations take one of two approaches to supporting multi-lingual content.   Translate Everything Decentralized Translations   To understand what’s […]

In the third installment of our “Things Your Website Content Migration is Missing” series, we’re going to discuss timing. Just as snoozing your alarm clock 16 times can mess up your entire day, not sticking to a content migration timeline can delay or even prevent your project from launching. So how can you create a […]

Let’s face it: Content governance is hard. It requires a great commitment to long-term strategy and a willingness to insulate your content from the vagaries of corporate pressure. But it is worth it. Your content is a key corporate asset. Your content strategy establishes the direction to ensure that your key corporate asset will meet […]

So, you’ve decided that you need a native mobile app. When you’re building the team to create this app, you know you need a designer, a UX architect, someone to manage the project, and the engineers to build it. That’s it, right? Not quite! I can tell you from experience that having a writer on […]

We’re back! It’s time for another installment of “Things your website content migration is missing.” Last time, we explained how to set goals for your content migration and discussed why they’re important. If you haven’t read that article yet, now’s the time to do so – otherwise, today’s post won’t make much sense! Creating effective […]

When we’re approached to create a video for our clients, one of the first questions we always tackle is “How long should it be?” Video length is important for so many reasons—how many viewers actually click on the video in the first place, how many watch it all the way through, the impact of your […]

Let’s talk about website migrations. Captivating, I know. If you’ve never experienced one, don’t worry – the digital world changes so quickly that, if you work in this industry, you’ll probably slog through a migration eventually. There’s a lot to think about – new templates, updated site navigation, technical architectures – but the hardest part? […]

You’ve heard about bots. You’ve even chatted with a bot—even if you didn’t know it. But do you know how to make a bot work for you? Bots, algorithms, machine learning, AI… whatever you call it, these are driving how you sell to and engage with customers. These are the “people” you chat with in […]

The evolution of social media and mobile technology continues to shape the definition of content marketing. Eighty-six percent of brands have embraced content marketing, but their audiences remain in the driver’s seat. People generate massive amounts of content daily. Think about how much you use Facebook, Twitter, Instagram, or blog on a daily basis. As […]

Being a creative while working at a highly skilled dev firm has provided me a lot of insight on how workflows are changing for the better. The days of building sites from high fidelity compositions are fading fast. Development teams no longer have to wait for “signed off” wireframes and designs before getting started. Content, after all, is […]

Grace Lau, lead business consultant, Perficient XD, recently wrote an article for Boxes and Arrows on building the case for taxonomy. In the piece, she explores concerns surrounding ill-defined site redesign projects and the ROI of taxonomy. She also breaks down taxonomy  and compares it to her personal task of organizing spices in her kitchen to make […]