Posts Tagged ‘content marketing’

I attended a panel discussion on the power of content in your marketing efforts.  The panelist agreed that content is really important, but it is becoming clear that lots of content is more important than spectacular content.  Content like white papers or blog posts take a lot of time to put together, so you may […]

Written by Jay Ratkowski If you printed every blog post about content strategy, you could build a paper stairway to the moon.  Unfortunately, most of these posts simply advocate creating bulk content and are extremely thin on the strategy aspect.  What’s worse, is there is an abundance of content marketers trying to make a rather questionable […]

Content marketing does many things for brands these days. It: helps drive traffic increases brand awareness informs and engages customers and prospects moves target customers further along the buying cycle helps to convert We leverage content marketing here at Perficient with a large number of blogs aligned to specific target markets and business units, several […]

@lizasisler pointed me to the Forbes Article on Content Marketing trends.  Jayson DeMers provides a pretty good analysis on the trends and why you should pay attention to them. I like articles like this because they focus on how important value add content from blogs, twitter, etc can drive people to your site and eventually […]

        In a move to expand its online marketing capabilities, Oracle announced today that it has acquired Compendium, a cloud-based content marketing provider whose platform will complement the Eloqua Marketing Cloud. Compendium’s platform helps companies plan, produce and deliver engaging content across multiple channels throughout their customers’ lifecycle. It’s data-driven approach aligns […]

Hollywood has left an indelible mark on our society – and on content marketers, too. After all, it’s where some of the most distinctive and memorable content strategies are born. In my recent article, “Brand Storytelling Lessons You Can Steal from Hollywood,” I look at three unique tactics for generating interest in your product and […]

So it probably seems kind of odd that a portal and collaboration blog would blog about using a blog post for content marketing. In a way it almost seems crass. But hear me out, Tom Pisello mentions various ways to get the most bang for your buck which includes the use of content derivatives and […]