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Branded Content, Hollywood-Style

Hollywood has left an indelible mark on our society – and on content marketers, too. After all, it’s where some of the most distinctive and memorable content strategies are born. In my recent article, “Brand Storytelling Lessons You Can Steal from Hollywood,” I look at three unique tactics for generating interest in your product and brand.

  • Bring fiction into your Facebook communications – If you create a fictional world and characters that are positively perceived by consumers, they stand to help you build brand affinity.
  • Let a mystery build your audience’s interest – This is one of those rare cases in content marketing where ambiguity can actually work in your favor.
  • Leverage the allure of staggered content – Entertainment companies are known for making audiences want more. One way they do this is through the strategic release of content.

While these tactics were originally devised to promote entertainment content (think television and film), they have applications for other consumer products as well. Use them to surprise and delight your target audience. Just as they can’t resist a good blockbuster, they’ll be lining up to consume more of your content.
To learn more, you can read my article in full at the Content Marketing Institute: Brand Storytelling Lessons You Can Steal from Hollywood

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