Posts Tagged ‘connected consumer’

Membership in loyalty programs continues to rise, and it isn’t surprising. There are options everywhere. Sometimes all it takes is giving an email address or checking a box, and congrats – you’re a loyalty member! But even though membership is up, fewer people are actually engaging with these programs. The average person is a member of around […]

The rise of the voice-enabled search function has created “conversational shopping,” a buzzword introduced by Behshad Behzadi, Google’s Director of Search, at the SMX West’s Event in early 2016. Although voice search isn’t a new feature – after all, Siri was born in 2011 – it’s now picking up in popularity since error rates are […]

We are so excited to exhibit at this year’s IRCE, the Internet Retailer Conference and Exhibition. It’s next week, June 7-10, at McCormick Place West in Chicago. Leaders from our new digital agency, Perficient Digital, will be at IRCE to talk about the agency’s six core disciplines: Strategy and planning Digital marketing Experience design Digital […]

This year is shaping up to be the best year for the retail and consumer products segments since the recession. Moody’s recently upgraded its retail forecast to a 5.3% growth rate in 2016, almost double the growth rate in the last few years, with particularly strong growth expected in home improvement and grocery. Although apparel […]

The age of the connected consumer has rapidly changed many industries (especially retail) as their demands and expectations evolve and rise to the highest of standards. Retail organizations know that connected consumers use the power of information to drive prices down, demand a high level of service and expect personalized experiences. In order to obtain […]

I recently started looking for retailers and sellers who have avoided digital technology to run their businesses. It’s not been easy. I made an appointment for a haircut, and they insisted on sending me reminder text messages. I visited a booth at our local farmer’s market where they gave me a card with their Twitter […]

Connected consumers are using more screens more of the time.  Flipping between the computer, smartphone, tablet and ultimately the store is the reality of today’s shopper journey.  This year, these lines will continue to blur and it will be more important than ever for brands and retailers to embrace adaptive strategies for ecommerce.  It is […]

Let’s face it, it is not often that Amazon does not make news headlines.  They have built their business by making it easy for consumers to purchase a wide variety of things online.  From subscription-style services to their patented on-click ordering tool to the push of a button, Amazon seems they are not going to […]

The strategy is complete, implementation of the mobile application and analytical system is finished, data scientists are providing useful analytical research.  But is your enterprise getting the value out of your digital transformation investments? A company’s culture, people, and business processes usually provide the largest barrier to realizing the value from digital investments.    Yes, we […]

In today’s digital, mobile and social landscape, shoppers have the control in the when, how, and where their needs are met.  Brands/retailers must explore new ways to engage with their consumers that are move innovative and relevant and through not only digital channels but established physical channels as well.  Leading enterprises that excel in consumer […]

It was a great week at IBM Interconnect with so many great sessions to choose from, activities to participate in, and networking to be had. I want to share my thoughts on one session in particular that was of interest – Carter’s “Creating a Smarter Shopping Experience”.   During the session I was reflecting on all […]

The Consumer Markets industry is definitely seeing its fair share of exciting innovations and changes.  With the consumer in control, brands and companies are vying for our attention and trying to outdo each other for our dollars.  Thinking about how far we have come in this industry, it’s important to be fun, to be nostalgic, […]