I’ve been noticing more interest in blockchain technology this year, from Bitcoin sessions at the Internet Retailing Conference and Exposition (IRCE), to active conversations at OSCON. In some circles cryptocurrency such as bitcoin, are linked to issues of government surveillance, libertarian ideals and personal freedom. While those topics can generate a lot of discussion, I am more interested in […]
Posts Tagged ‘commerce’
Digital Transformation for Retailers (Part 3 of 5): The What
Perficient has been covering broad digital transformation trends for a while, and the Consumer Markets team here at Perficient wanted to highlight how the principles of digital transformation apply specifically to brands and retailers. In the last entry in our “Digital Transformation in Retail” series, we outlined the underlying drivers to explain why digital transformation […]
Using Commerce to Enhance the Patient Experience
Recently, my colleague Heather Bowman, Marketing Manager, IBM Commerce and Digital Experience at Perficient published a blog post featuring Tienda Diabetes. Tienda Diabetes, a leading healthcare provider in Mexico has began using commerce to provide a more personalized healthcare approach for their patients with diabetes. Leveraging commerce, Tienda Diabetes will be able to provide patients […]
IBM Commerce Enhances Personalized Healthcare
Personalization has been top of mind this year in every industry. As patients, we want to feel comfortable visiting our doctors and pharmacies knowing that they have are best interests at heart and personally know what we need. Tienda Diabetes, a leading healthcare provider in Mexico, is partnering with IBM to bring these types of personalized […]
#DF15 Recap: Community Cloud Keynote
Dan Darcy, SVP Productivity, kicked off the Community Cloud keynote the second day at Dreamforce 2015. Nasi Jaszyeri, EVP and GM of Community Cloud, took it from there. Statistic: Over 150,000 people registered (here and remote) Statistic: have 300% year or year growth on active communities. Now have over 6,000 communities. Quote: “Community has become a […]
4 Lessons in Digital Disruption for Retailers
This great article published by CMO.com (an Adobe publication) two days ago, “Digital Disruption In Retail: Marketers’ Work ‘Not Even Close To Done’,” has four great takeaways for retailers facing the concept of digital disruption and transformation. Lesson 1: Marketers and merchants are still trying to work through the growing pains of omnichannel retail Many large […]
Digital Transformation for Retailers (Part 2 of 5): Why?
Perficient has been covering broad digital transformation trends for a while, and the Consumer Markets team here at Perficient wanted to highlight how the principles of digital transformation apply specifically to brands and retailers. In our opener of our “Digital Transformation in Retail” series, we urged these companies to become particularly deliberate about their own […]
B2B Companies Prioritize Mobile Technology Enhancements
My colleague Heather Bowman recently wrote about mobile trends in B2B selling on our IBM Blog: MCommerce in the B2B World A recent study done by Regalix found that a lot of B2B companies are looking to focus on development of mobile websites and apps: The study also demonstrates what their top priorities are for the […]
Digital Transformation for Retailers (Part 1 of 5)
I recently started looking for retailers and sellers who have avoided digital technology to run their businesses. It’s not been easy. I made an appointment for a haircut, and they insisted on sending me reminder text messages. I visited a booth at our local farmer’s market where they gave me a card with their Twitter […]
B2B Commerce in 2015
Prior to the digital age, manufacturers and suppliers produced thick, printed catalogs, employed armies of sales and account managers to build relationships and close deals, and staffed warehouses to deliver on their customers’ needs. Today’s B2B commerce transactions typically involve multiple organizations and cover a complex range of applications that enable organizations to form […]
Amazon Prime Day – Win or Bust?
Earlier this month, Amazon announced they were going to have a “Black Friday” sale on July 15th for their Amazon Prime members. Their announcement caused other retailers to quickly whip up potentially matching sales to push consumers to start their spending habits a bit earlier. As a prime member, I was definitely excited to see […]
Back-to-School Series: 2015 Consumer Spending – More or Less?
Back-to-school shopping season struggled in 2014 with the slowest sales growth since 2009 and with retail sales dipping .3% last month (Commerce Department report), the industry is off to a challenging start for 2015. With families spending about 5.8% less on BTS items this year, NRF projects that 2015 BTS spending will drop from last […]