Posts Tagged ‘commerce’

By now, you’ve probably heard of or seen some of these digital acronyms: SEM, PPC, SEO, CTA, ROAS…CRO?   CRO, or Conversion Rate Optimization, is, simply put, the process of turning potential customers into customers, and then turning those customers into repeat customers.  Breaking it down a little more, a conversion occurs when a user […]

Last Friday, rumors started circulating that Google planned to remove all PPC ads on the right-hand side of search results. These rumors have now been confirmed by Google. Today, final changes to the roll-out will be completed. Google has removed paid search ads from the right side of the search results page, reportedly due to […]

ClickZ recently released its Digital Trends 2016 Report which gathers insights from various digital marketing experts and discusses the digital landscape and expectations for the upcoming year’s trends. While the report covers many different areas of digital marketing, here are the main takeaways from the e-commerce section of the report. To read the takeaways from […]

ClickZ recently released its Digital Trends 2016 Report which gathers insights from various digital marketing experts and discusses the digital landscape and expectations for the upcoming year’s trends. While the report covers many different areas of digital marketing, here are the main takeaways from the search marketing section of the report. Audience Targeting Becoming More […]

Accurate tracking is vital to the success of any paid search account. Without it, you could be losing credit for some of the success you’re having and be unable to justify continuing some campaigns. It’s important to know when data is not coming through in your website analytics platform and what to do to fix […]

As we are half way through day 2 at NRF, large crowds are grazing through the expo halls while innovative speakers are educating attendees on top trends and imperative solutions that are driving the retail industry this year. As the retail industry moves fast and furious, businesses must not only improve customer experience and drive […]

This year is shaping up to be the best year for the retail and consumer products segments since the recession. Moody’s recently upgraded its retail forecast to a 5.3% growth rate in 2016, almost double the growth rate in the last few years, with particularly strong growth expected in home improvement and grocery. Although apparel […]

Moody’s recently upgraded its retail forecast to a 5.3% growth rate in 2016, almost double the growth rate in the last few years. We’ve done a lot for retail companies in the past two years to plan for this growth and evolve and improve their systems to accommodate it. Because we are so focused on helping our […]

As we are deep into prime shopping season, we’d like to take a moment to look back at the extraordinary year 2015 has been. With mobile, personalization, security and digital disruption, there was no shortage of change in the industry. Here were our top ten posts of the year:   Ten | 4 Lessons in […]

  In the middle of the peak shopping season, Walmart has decided to announce it’s own mobile payment service called Walmart Pay, which will be available on both iOS and Android. In a recent blog post, I go into detail about how the service works and when you can expect it to be available. You […]

The online holiday shopping is well underway as demonstrated by a 9 percent gain in sales on Thanksgiving Day with $1.1 billion being handed over to retailers before the holiday dishes had even been washed. Black Friday sales also experienced a nice jump this year, increasing 10 percent to $1.7 Billion. According to a report by […]

According to the new JDA 2015 Consumer Survey of more than 1,000 U.S. consumers, shoppers want what they want, when they want it, and they don’t want to pay. The bar is getting higher for retailers during the peak holiday shopping season. Those who can meet the demands of their online-savvy shoppers will be the winners […]