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Posts Tagged ‘commerce’

Optimize Your Checkout for Better Mobile Conversion

In 2017, the twenty-billionth mobile phone will be sold. And last year, U.S. consumers bought $74.93 billion worth of goods and services via mobile devices, up 32.2% year-over-year. While this still only accounts for a quarter of all eCommerce purchases, retailers have taken notice and are investing dollars into their mobile strategies. And this includes […]

Is Your Commerce Platform Ready for Black Friday + Cyber Monday?

Many retailers are tuning and testing their commerce platforms to make sure that their commerce sites are secure, free of vulnerabilities and can scale for the biggest shopping days of the year — Black Friday + Cyber Monday. I recently spoke with a senior commerce project manager on our team, Chris Durfee who talked about […]

5 Steps to Build a Business Case for Re-platforming: Part 2

When constructing a house, you want to make sure that you have blueprints drawn up by a reputable architect and that it’s built on a solid foundation by contractors who will do a quality job. You can apply this analogy for your digital commerce business. Not only do you need a solid platform, but you […]

Magento + Adobe Announce Partnership and Integration Strategy

There was a buzz in the air at Shop.org in Dallas this week with the announcement that Magento and Adobe are working to transform content and commerce. The two companies announced a joint collaboration that allows merchants to deliver a seamless, personalized customer experience across all channels to stay ahead of consumer expectations. Perficient is one […]

Google Set to Acquire API Company, Apigee

Google announced yesterday that they entered a definitive agreement to acquire Apigee, a company with an innovative API platform, that is a leader in the industry, and is highly regarded by many analyst firms. An application programming interface (API) is a piece of software that helps move information back and forth, serving as a connector […]

Improving the Omni-Channel Experience with PIM-Commerce, Part 1

Last year, 85% of B2B companies invested in improving their eCommerce sites. While a number of factors are influencing this trend, one of the most significant may be the market opportunity. Online B2B eCommerce will grow from $780 billion (in 2015) to $1 trillion by 2020 – Forrester Research Investing in a best-in-breed solution for […]

Pokémon Go and How Augmented and Virtual Reality Helps Brands

What is Pokémon Go? The game, now available on iOS (Apple) and Android, gets you to go out and explore the real world with your mobile phone while you have the app turned on. It’s now bigger than Tinder and close to beating Twitter’s “daily active users,” since its launch on July 6th. The game […]

How Content-Driven Commerce Improves Customer Experience

As the choices available to today’s consumers increase, so do expectations for companies. Customers not only want to be able to reach you at all times, using all their various devices, but they also want personalized content throughout their buying experience. More than 78% of consumers believe that organizations providing custom content are interested in […]

Video: Digital Transformation: What You Need to Know

My colleague, Michael Porter, Managing Principal, Strategic Advisors Team discusses digital transformation and the importance of understanding your customers to deliver a personalized customer experience. Digital transformation requires a lot of change across the entire company and creating and sustaining exceptional customer experiences isn’t just about digital experience – it requires both front end and back […]

Webinar: Content-Driven Commerce and Digital Transformation

Digital for Digital transformation requires evolution across all areas of the business in order to effectively engage customers at every touch point in the customer experience life cycle. eCommerce platforms continue to evolve and adapt as customers demand a more personalized buying experience. Join Perficient and Perficient Digital on June 28 at 11 AM CT for a […]

Salesforce Makes a Big Splash in Digital Commerce

Many Salesforce users may already be familiar with Demandware, but if you aren’t you will be now! Demandware is the global leader in a very crowded multi-billion dollar digital commerce market. Its cloud-based commerce technology allows customers to provide 1:1 experiences to consumers across web, mobile, social and brick and mortar stores. Demandware can routinely be found at the top of industry […]

Two robust cloud providers join forces: Salesforce and Demandware

Yesterday’s announcement of Salesforce.com acquiring the cloud-based, eCommerce provider Demandware is exciting for Perficient and our clients. Whether your business is solely or partially-based in eCommerce, customers are your lifeblood. Knowing who they are, why they buy from you, and what keeps them coming back are all essential details to remain competitive and profitable. Our […]

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