Customer loyalty can be a huge factor in revenue growth. Driving loyalty through the commerce experience can lead to an additional 18% spend.
Posts Tagged ‘BrainJocks’
Georgia Marketing Summit: Recap and Takeaways
The other week I had the privilege of both attending and speaking at the Georgia Marketing Summit – part of the IC Summits series. The event focuses on several hot topics for marketers including branding and building brand value, social media strategies, data and more. I was on a panel that discussed optimizing the customer […]
Importance of Testing – Part 3: Revenge of the Requirements
Setting yourself up for success in testing can take quite a bit of time and effort. Use these tips and tools to make sure you’re getting the analytics you need.
Getting Started with Episerver Personalization
Studies have shown that there really is power in personalization. Getting buyers engaged and ultimately buying more of your products by knowing why and how they reach your site is key to your personalization strategy.
What is a component governance plan and why do I need it?
We’re very plan driven at Perficient. We like to create them, execute them, measure them, adjust them…and we employ a number of governance plans when executing a new Sitecore project. Very often, large site development projects will include a number of people from various organizations all working together for a common goal – but those […]
Designing for Experience Platforms
Designers can’t focus only on look and feel. When a design is planned to drive the user experience, websites are more functional and more effective.
Sitecore 9 Forms – Creating and Adding Custom Actions
Take advantage of the customization that comes with Forms in Sitecore 9. You can create, add and modify custom actions to personalize form performance.
Developing Empathy in CMS Projects
How can empathy play a role in making a better CMS project?
Importance of Testing – Part 2: Requirements for Marketers
Including marketers early in the website development process can pay big dividends when it comes to testing and implementation.
An Introduction to Sitecore 9 Forms: Creating Forms and Adding to Existing Pages
Welcome to the first installment of the Sitecore 9 Forms series. This series of articles will cover the use and customization of the new Forms module. We’ll begin with the basics and review how to create a form and add it to an existing page.
Preventing Random Acts of Content
Developing and delivering content that resonates with your customers doesn’t have to be a random act. With two simple strategies for elevating your game, you can be sure that your customers get the content they want.
Multisite configuration management with an Enterprise Accelerator
Managing your multisite configuration takes a special touch. Building a tenant-agnostic strategy for components and functions is key to ensuring you have an Enterprise layer that is flexible and efficient.