Posts Tagged ‘best practices’

Chat is one of my favorite channels of support. Think about it from a customer’s perspective. What is the easiest way to get one and done support? Voice support is quick, once you get past the IVR prompt and holding queue. Social channels can be limiting based on #characters and can take time to turn […]

One of the key differences between the original Salesforce portals and the new Salesforce Communities is that your customers and partners have the ability to Chatter with your company, introducing great rewards if properly managed. Here are some tips to get the most out of Chatter in your Salesforce Community: Don’t just turn it on. […]

It’s been 2+ years since Salesforce.com acquired Activa to gain a foothold in the chat support channel. 2013 has seen a number of enhancements introduced into Salesforce’s Chat offering that make Live Agent a contender in the enterprise Chat support space. Here are 5 reasons why: Integrated Solution :: fully integrated chat solution with CRM […]

If you use Salesforce Live Agent Chat, or have an interest in using it, here are a few enhancements that have come about in 2013 that you need to know about.   Multi-Lingual Support Live Agent Chat now boasts enhanced multi-lingual support with localized greeting messaging per chat button and per agent. Live Agent also […]

This is the season when customer service departments experience a high volume of inquiries. It’s especially true in retail with the holiday shopping season, but B2B is also busy with end of year goals to achieve. We’re all exposed to customer service this time of year, as consumers, providers or both. What makes a good […]

We’ve been reading and commenting about CMOs and CIOs lately (for example, see Is There a Blurring Line Between CIO and CMO?).  With the maturing of Customer Experience Platforms (CXP or CXM) and Marketing Automation, the interplay between marketing and technology is rapidly growing. Virginia Backaitis published today at CMSWire an article titled Hey CMO! Hey […]

Well Dreamforce 13 was a whirlwind and I’m glad to be home.  The final session I attended was delivered by Sungard’s VP of Marketing, Christine Nurnberger.  While the title of the session  said something about Marketing Metrics and ROI, it really was about how Ms Nurnberger transformed Sungard’s marketing efforts over the last 18 months. […]

Brian Andersen (LUMA Partners) and Robin Bordoli (Marketo) gave a great presentation on the Marketing Technology Landscape.  This area is to broad to get into details in one hour, so they presented an overview of the market and then suggested the following three tactics to cope with the vast amount of change going on: Accept […]

Barbara Meskin from Jim Beam presented how that brand learned how to engage customers through social media on a global scale.  The journey that she decribed included the following steps over two years, although these things were not done linearly all the time: Social Audit – here they had to figure out what they had […]

I attended a panel discussion on the power of content in your marketing efforts.  The panelist agreed that content is really important, but it is becoming clear that lots of content is more important than spectacular content.  Content like white papers or blog posts take a lot of time to put together, so you may […]

We had a panel discussion today on the use of Social Media in Regulated Industries.  We focused on Healthcare and Life Sciences, but the same info applies across the industry landscape.  In regulated industries, social media is especially scary because conversations can be negative, can involve complex subjects and can involve regulatory compliance issues.  For […]

Over on Symplur.com, Dr. Michael Katz talks about connected health care.  In this blog post, Hashtags in Cancer Care: Embedding Meaning in Digital Health, he proposes a more formal set (“ontology”) of hashtags for cancer information.  While hashtags have traditionally been a means of spontaneously organizing Twitter  tweets, I think Dr. Katz’s idea has a lot […]