Posts Tagged ‘best practices’

We had a panel discussion today on the use of Social Media in Regulated Industries.  We focused on Healthcare and Life Sciences, but the same info applies across the industry landscape.  In regulated industries, social media is especially scary because conversations can be negative, can involve complex subjects and can involve regulatory compliance issues.  For […]

Over on Symplur.com, Dr. Michael Katz talks about connected health care.  In this blog post, Hashtags in Cancer Care: Embedding Meaning in Digital Health, he proposes a more formal set (“ontology”) of hashtags for cancer information.  While hashtags have traditionally been a means of spontaneously organizing Twitter  tweets, I think Dr. Katz’s idea has a lot […]

Its been several days now since I first saw this blog post on the Harvard Business Review site.  At first I wanted to enter a comment, but I felt my reaction may have been too visceral and I would have said something stupid. I also thought that a small comment would not do my thoughts […]

If you want to move from a customer/partner portal to Communities, you might find yourself faced with a dilemma: Should you swap your old portal licenses to Communities licenses, or not? Don’t be alarmed, of course, your existing portals aren’t going away, but you may want to move to take advantage of some of the […]

According to Christian Ziberg in the iDownloadBlog, Samsung was recently found guilty of violating fair trade rules by hiring a large number of writers and having employees trash-talk their competitors.   It looks like Samsung asked these people to post anonymous comments on various websites talking up Samsung and talking down other phones.     […]

I am enamored with IFTTT (pronounced as IFT).  IFTTT is like that parent or spouse that does things for you.  If you are sitting on the couch, you can call out, “Can you turn the lights off?” and that person will do it for you.  You want a sandwich?  “Honey can you get me sandwich?” […]

IBM has been hard at work updating their Content Template Catalog (CTC) for WebSphere Portal and Web Content Manager.  CTC is a collection of content templates, pages templates, content, site builder and editing tools that greatly improves the usability of IBM’s Web Content Manager. In the video shown here, IBM demonstrates the new features available […]

With over 800 implementations across 7+ years, it’s safe to say that we’ve had great success implementing Partner and Customer portals for our clients. We’ve been urging many of these happy portal clients to start thinking about how they will use Salesforce Communities (generally available since Summer ’13). Common questions we’ve heard so far are, […]

I peeked in my U.S. Mail mailbox this morning and found a nice ad from Walt Disney World in there with all my other mail. Normally that piece of mail would have been thrown out with all the other junk, but something caught my eye.  The item is a colorful, three-fold, heavier stock flyer with […]

Marketing automation is a hot topic today, but can be very confusing.  There have been a lot of entrants to the market in the last few years, with lots of features coming online daily.  In addition, marketing tools rarely stand alone and need to be integrated into your website, your portal, your social communities and […]

Liz Herbert and Chris Andrews at Forrester just put out a research article entitled, “Picking a Salesforce.com Services Provider: Business Transformation Matters Most”  (Warning, you either need a Forrester Subscription or be willing to pay for the individual research) I’m not going to repeat wholesale what Forrester has invested in researching but I wanted to […]

I continue to hear a lot of discussion on the true value of social.  I think we are past the hype of social doing everything and more into the fact that social can provide value provided it’s used correctly.  I was speaking with some people at Perficient who referenced a self-service customer site.  As part […]