Posts Tagged ‘b2b’

Over the last several years, the digital marketing revolution has moved outward from B2C brands into the B2B companies. This wave of change has seen massive changes in retail and the death of numerous brands that were not able to compete in the new digitized landscape. Consumer’s increased expectations are now affecting B2B interactions, and companies […]

My colleague Heather Bowman recently wrote about mobile trends in B2B selling on our IBM Blog: MCommerce in the B2B World A recent study done by Regalix found that a lot of B2B companies are looking to focus on development of mobile websites and apps: The study also demonstrates what their top priorities are for the […]

In our most recent guide, B2B Commerce Trends with IBM solutions, we discussed one trend that we are seeing happening more often – B2B companies bringing eCommerce platforms in-house.  More and more B2B buyers are demanding digital options to purchase products from their suppliers online.  B2B sellers are can establish stronger relationship and achieve greater […]

Today’s B2B commerce world is drastically different than a decade ago, much less a couple of years ago. With the dawn of the digital age and change of customer demands and expectations, many B2B organizations are now focusing on how to grow online customers and sales to maximize their revenue.  In recent blog posts, we […]

The days of talking to a B2B sales company, working with a call-center and flipping through a catalog are over. B2B buying behavior has drastically changed and are expecting the same customer experience they receive as B2C consumers.  B2B companies are seeing the need to rethink and transform their sales channels and models to incorporate […]

It’s not every day you hear the word “trillion” unless you are in the B2B Online Retail business. New analysis from Frost & Sullivan, Future of B2B Online Retailing, reveals that B2B online sales will account for close to 27 per cent of total manufacturing trade, which is likely to hit 25 trillion $ by […]

Marketing to other businesses (B2B) is very different from marketing to consumers.  We’ve heard and talked a lot about Content Marketing in past, although it mostly has been focused on consumers – B2C. I just came across an interesting bit of research from Eccolo Media that looks specifically at content marketing in the B2B space. For […]

Are you and your company nimble and 1:1? The 1:1 Marketing team of Don Peppers and Martha Rogers have written a new book with a forward by Geoffrey Moore.  Great insights into the B2B ecosystem and the need to market better and to apply B2C concepts within the B2B marketing model. Forbes Magazine posted a nice […]

By Allison Gugala As a marketer for B2B companies for over 20 years, I can tell you that marketing and selling in B2B is different than B2C. Yes, you are still selling to people, but there are a number of strategic, marketing and technical requirements that are unique to B2B – especially when selling online. […]

With hundreds of implementations under our collective belt, Perficient’s Service Cloud Practice has worked with an incredible range of companies, business models, and end customers. Being data nerds at heart, we’re always on the lookout for trends and patterns among this diverse group. Clients like Activision, Minted, Kabam, and Twitter have taught us that much like […]

I just read an article passed on by Erin Eschen Moloney.  It’s a great article by Paul Hagen of Forrester. In the article, he notes his belief that the customer experience is just as important to insurance companies and others whose customers are businesses as for the likes of Disney.   It’s important enough to translate […]