In this episode of “What If? So What?”, Jim Hertzfeld sits down with Wally Burchfield, former senior executive at GM, Nissan, and Nissan United, to explore what’s driving transformation in the automotive industry and beyond. Wally’s perspective is clear: in a world obsessed with automation and data, the companies that win will be the ones that stay […]
Posts Tagged ‘AI-Powered Personalization’
Total Experience: The New Growth Engine for Modern Business
The recent Forrester Customer Experience Summit in Nashville was a powerful reminder that customer experience (CX) is no longer a standalone function, it’s the connective tissue of modern business. From keynote sessions to hands-on workshops, one message resonated loud and clear: sustainable growth belongs to organizations that align brand, technology, and empathy to deliver experiences […]
AI-Powered Personalization: Integrate Adobe Commerce with Real-Time CDP
In today’s hyper-personalized digital world, delivering the right message to the right customer at the right time is non-negotiable. Adobe Commerce is a powerful eCommerce engine, but when coupled with Adobe Real-Time CDP (Customer Data Platform), it evolves into an intelligent experience machine, which is capable of deep AI-powered personalization, dynamic segmentation, and real-time responsiveness. […]
AI in Sitecore: How Artificial Intelligence is Shaping Modern Digital Experiences
The world of digital experiences is evolving more quickly than ever before, and let’s be honest, artificial intelligence (AI) is more than just a trendy term these days. It’s becoming a business necessity. AI is no longer a “nice to have” for companies that use Sitecore as their Digital Experience Platform (DXP). It’s turning into […]