Posts Tagged ‘Adobe’

When Steve Glauberman came to Perficient through the Enlighten acquisition in December 2015, Perficient got much more than a leader with broad success delivering excellent digital experiences. Glauberman, a general manager of Perficient’s new digital agency, Perficient Digital, also volunteers as vice chairman of the Society of Digital Agencies (SoDA), a high-profile trade association founded […]

Did you know that 45% of consumers are less than satisfied with their experience on digital channels? What’s lurking behind this customer experience issue? There are a number of reasons, and data fragmentation is among them. Consider for a moment at how fast data is growing each day. Worldwide digital data grows exponentially, and it’s […]

The evolution of social media and mobile technology continues to shape the definition of content marketing. Eighty-six percent of brands have embraced content marketing, but their audiences remain in the driver’s seat. People generate massive amounts of content daily. Think about how much you use Facebook, Twitter, Instagram, or blog on a daily basis. As […]

After a recent shopping trip to one of my favorite stores, I walked away perplexed by a question asked by the salesperson. I’m a loyal customer of this retailer, and I receive multiple emails a week about the latest sales. And yet, I’m always puzzled when paying for my purchase and I’m asked, “What’s your email […]

For the entire history of the portal, when someone asked, “When should I use a portal instead of a content management system?”, the answer was easy.  When you have to login, surface applications, personalize the experience, and otherwise do more than simple content display, then use a portal.  However, that’s been changing of late.  This […]