You see the commercials on TV, the alluring websites, digital advertising in airports, on billboards, on the radio, in magazines, everywhere. Let’s face it, the war for patients in healthcare is in full swing. Whether you are a hospital, a physician, a pharmaceutical company or any combination thereof, you are now operating in a highly competitive environment. Frankly, it was inevitable.
Why?
We all know that only few years ago consumers started taking over defining what companies sell, how products should be designed, what levels of customer service were needed and more. The shift in power from company to client emerged simultaneously with the social web and services like Angie’s list, Yelp; and, the ease of access to information on just about anything or anyone today.
Why would this shift from company (Provider) to consumer (patient) be any different in the growing healthcare industry? What does it really mean for them? It means that for the first time Providers not only have to have the right certifications/degrees, but they have to learn how to market themselves in ways that attract clients with the right content through multiple channels. Providers can no longer rely on in-kind referrals for growing a large part of their business. Providers have to implement automated solutions to attract and retain clients on their own.
How?
Most Providers have not been concerned with marketing before. Further, most providers are not use to investing in branding or tools that will help them stand-out from their competition. Most are not even aware of how critically important patient-to-patient referral is to their businesses or practices and how they can actually facilitate it.
Perficient excels in this area. Perficient consulting services, combined with Salesforce cloud solutions, enables Providers to focus on what’s really important for their clients while letting technology take charge of outreach and user experience.
Here Marc Benioff, CEO of salesforce.com, talks about the opportunities for the healthcare the industry today.
For more information on Perficient’s expertise in healthcare technology including Connected Health, regulatory compliance, system interoperability, information exchange, and business intelligence and analytics, visit http://www.perficient.com/himss.
