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Insights, trends and tips to help organizations enable customer success with Salesforce

Asynchronous JavaScript Essentials for Lightning Web Component (LWC)

Asynchronous JavaScript JavaScript is a single-threaded programming language. Execute the below function in your LWC (Lightning Web Components) component with a button click and check the console log. You will see that the code is executed line by line and doesn’t wait for the setTimeout asynchronous operation import { LightningElement } from ‘lwc’; export default […]

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An Introduction to Salesforce CPQ

In this blog, we will focus on the world’s best CRM software i.e., Salesforce, and understand what Salesforce CPQ is. What is CPQ? Salesforce CPQ, which stands for Configure, Price, Quote, is a powerful tool within the Salesforce ecosystem designed to streamline and optimize the complex process of generating quotes and proposals. In today’s world, […]

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Unlocking the Power of AI: Einstein for Developers

“Einstein for Developers” refers to the set of artificial intelligence (AI) and machine learning (ML) tools and features available for developers within the Salesforce platform. Salesforce Einstein is designed to help Salesforce developers build smarter, more predictive, and more automated applications that enhance their CRM and business processes. Einstein for Developers is a generative AI […]

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Salesforce Marketing Cloud Revolutionizes Medical Device Communication and Enhances Patient Outcomes

In today’s ever-evolving healthcare landscape, patients frequently depend on medical devices to monitor their health, improve their quality of life, and manage chronic conditions. Effective communication plays a pivotal role in ensuring patients understand how to use their devices, stay informed about updates and maintain a healthy lifestyle. Salesforce Marketing Cloud offers a powerful solution […]

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Marketing Cloud: A Hands-On Tutorial Using the Trailhead Simulator

Marketing Cloud is a powerful business tool to create, manage, and optimize marketing campaigns. However, getting hands-on experience with Marketing Cloud can be challenging, as it doesn’t provide demo environments or Trailhead hands-on challenges. But fear not, as Salesforce has introduced a Trailhead simulator for Marketing Cloud, allowing users to practice and enhance their skills […]

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A Call to Strategic Leaders – Now is the time to Move, Align, and Prepare for AI

Here at Perficient, we work with strategic business partners and enterprise-level clients to drive strategic growth in their digital, data, and operational processes. Since the advent of ChatGPT, I find myself bearing witness to the hyperpaced digital metamorphosis taking place in businesses across the globe. Central to this paradigm shift is Artificial Intelligence (AI). Why […]

Overcoming Payer Challenges With Perficient’s Shop & Enroll Solution

In today’s rapidly evolving healthcare landscape, payers face numerous challenges in delivering efficient and personalized services to their members. The traditional healthcare experience is often fraught with complexities, inefficiencies, and a lack of transparency, leaving both payers and members frustrated.   The Challenges:  Lack of a Single Member View: Payers often struggle with fragmented member data […]

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Unlocking the Power of Salesforce Data Cloud: Revolutionizing Healthcare

In today’s rapidly evolving healthcare landscape, data is the driving force behind informed decision-making and personalized patient care. However, the abundance of data scattered across various siloed systems can be overwhelming, making it challenging for healthcare providers to harness its full potential. This is where Salesforce Data Cloud steps in as a Customer Data Platform […]

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Dreamforce Takeaways for Financial Services: Finance Top 5

Dreamforce 2023 is the largest and most anticipated Salesforce event of the year. It’s a place where Trailblazers from all over the world come together to learn, network, and be inspired. One of the key themes of this year’s conference was the future of finance. Salesforce CEO Marc Benioff and others talked about how AI […]

Planning For Future Success

Securing Your Salesforce Ecosystem: A Comprehensive guide to using Checkmarx

Secure software development is critical for businesses today, and organizations that use Salesforce as their primary CRM platform must ensure that their Salesforce applications are secure and protected against potential threats. One of the best ways to enhance the security of Salesforce applications is by using Checkmarx – a software security tool that provides application […]

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Revolutionizing Customer Engagement: The Salesforce Einstein Chatbot

Welcome to the Series of Salesforce Einstein Chatbots!  Part 2 In the ever-evolving landscape of customer service and engagement, Salesforce Einstein Chatbot is the revolutionary AI-powered tool that is the future of personalized customer interactions. Salesforce chatbot not only understands customer inquiries but also anticipates their needs, adapts to their preferences, and delivers seamless, human-like […]

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Dreamforce Takeaways: DATA + AI + CRM for Manufacturers

Dreamforce 2023 was hyper-focused on generative AI and the ways Salesforce is making it easy to take advantage of the benefits – especially for manufacturers. Oftentimes, the thought of artificial intelligence (AI) is accompanied by fears of the unknown and insecurities around data sharing. Salesforce is helping demystify those notions and build trust with the […]

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