Digital Transformation

In an attempt to lure younger customers, JPMorgan released a new mobile app called Finn by Chase. The app will allow users to open an account, deposit checks, track spending, and perform other activities that many companies already offer. JPMorgan is testing out an iOS version of the app in St. Louis, a city where […]

The video below highlights the resulting experience from using the Sitecore Experience Cloud rather than all the features, but it’s a good way to think about it. For all you geeks in the crowd, pay attention to the link URL and look at the SC_camp id. Sitecore is following their own best practices on this […]

Smart cars, smart factories, connected healthcare – you’ve heard businesses toss about these terms over the last few years. But what are they referring to? Simply put, “smart” and “connected” refer to the Internet of Things (IoT.) The ever-increasing number of connected devices is opening up new business models and new opportunities for both tech […]

Microsoft Cognitive Services provides a wide range of cool tools. They are all available via API. Sitecore continues to evolve. It’s no longer just a content management system. It’s evolving into a content learning system. The Sitecore Symposium 2017 presenter took an image and uploaded it and had it analyzed. It understood that it was […]

Mayo Clinic stood up two separate websites on Sitecore Commerce. Ravi Nadimpally, a solutions architect at Mayo Clinic, participated in the presentation. Commerce and a hospital you say? It has to do with health newsletters and other books and services. It’s a relatively small site but it plays into Mayo Clinic’s superb brand and the ongoing […]

Atlantis, The Palm, Dubai strives to deliver its guest an endless array of bucket-list experiences with a huge amount of rooms, more than 20 restaurants, and other resort options. Of course, they need a platform to match and to provide a personalized omnichannel experience. Hershna Langworth, Director, Online Marketing, Christopher Pascoe, Manager, Online Marketing, and Ravini […]

Kirsten Newbold-Knipp, Research Director, Gartner, started out her session at Sitecore Symposium 2017 highlighting both good and bad customer experiences. The following are my notes: Key question: Who did you tell the last time you had a bad customer experience? The answer is probably, a lot. Statistic: 81% of marketing leaders expect to compete almost completely […]

I was listening to Bloomberg on the radio today and heard a segment that I knew I had to share. I knew I had to share it because it was a topic that continues to be discussed and debated. In fact, I had similar conversations with two business owners in the last two weeks. Social […]

When we think of driverless (or autonomous) cars, we often picture a futuristic time in which someone is relaxing in the passenger seat while the vehicle safely navigates its way to the desired destination. Believe it or not, certain aspects of that kind of technology already exist. Toyota Safety Sense, Active Cruise Control from BMW, […]

Meena Verma, Global Digital Marketing Manager at Alpha Assembly Solutions, gave a presentation on localization with Digital Marketing. She takes an approach of meeting your customers’ needs. The following are my notes from the session: Your translation strategy should include: Internationalization: ensure source content is ready for multiple languages Localization: cultural adaptation of a target language […]

A Sitecore Symposium 2017 speaker today addressed the journey to customer experience success. The following are my notes: The presentation started by imagining a day in 2027: Wake up early Coffee is ready and at the right temperature Looks at his family status His daughter has an increased temperature. Made changes to calendar Food algorithm […]

Today’s Guest Keynote at the 2017 Sitecore Symposium featured Kenneth Cukier, author of Big Data. The following are my notes from the session: Question: Is AI overhyped, underhyped, or don’t know? Over: about 6% Under: about 7% Don’t know: Not enough to add up to 100% Story: Nascar racing has a couple key questions. One […]