As we look forward to a new era on Google+, we can now focus on what we need to do to maximize what we get out of it as a social network, and on what we need to do to maximize our engagement there. In order to measure engagement on Google+, we took a look […]
Social Media
Managing the Reputation of a Mega-Brand with Walmart’s Chad Mitchell
Eric: Can you talk a little bit about your background Chad? Chad: Sure, it’s probably not the typical one. I’m not really “digital” or “social,” per se. I view myself as a communications professional who has simply adapted to the changing environment. I really cut my teeth in politics, working on local, state, and federal […]
Maximizing Engagement on Google Plus
On July 27th, Google made another major move related to Google Plus. In the coming months, you will no longer be required to have a Google+ account to use Google’s other services, such as YouTube. Their reasoning is covered in detail in a post by Google VP of Social, Photos & Streams, Bradley Horowitz, called […]
Why Doesn’t Google Index All of Twitter? – Here’s Why with Mark & Eric
Now that Google has full, real-time access to all of Twitter, they must be indexing every tweet in Google search, right? Wrong! In this video see the results of the Perficient Digital study that looked on Google for 133,000 tweets from over 900 Twitter users. We gathered data on the level of indexation of tweets […]
Find Your Engagement Sweet Spot with Marathon Petroleum’s Brandon Daniels
Brandon Daniels is the communications manager at Marathon Petroleum Corporation, and is in charge of the corporate social media accounts for Marathon Petroleum. Today’s post is a transcript where Mark Traphagen and I interview him to learn the inner workings of Marathon’s social media strategy, so we can all learn from his experience there. Eric: […]
Post Google-Twitter Launch: How is Google Indexing Twitter Today?
Get caught up! We have updated this study since this was published. See the latest version: Google Indexing to Tweets Appears to Decline. Back on February 4th, 2015, the news broke on a new deal between Google and Twitter, and on May 19th the the new deal went live. Back on February 10, 2015, we took […]
Engaging Your Company in Social Media With Pitney Bowes’ Wayne Kurtzman
I recently had a chance to chat with Wayne Kurtzman, Manager of Social Media Marketing Listening and Insights at Pitney Bowes, to find out how an “old school” major brand moves into the social media age. (Get Wayne’s full bio at the end of this post.) Eric: Can you provide us with some background as to […]
Measuring and Driving Social Media Success with Aetna’s Lauren Vargas
Interview with Aetna’s Lauren Vargas Eric Enge and Mark Traphagen of Perficient Digital recently chatted with Lauren Vargas about how she measures and drives social media success at Fortune 50 insurance provider Aetna. Lauren is Head of Social Media and Community for Aetna. Learn more about Lauren Eric Enge: How do you measure in social […]
Hard Numbers for Public Posting Activity on Google Plus
The debate on the activity level on Google+ has raged for years. How many users are really active on it? Is the place a ghost town? Why hasn’t Google shut it down already? Well, I decided to put it to the test, so I did a hardcore analysis of 516,246 randomly selected Google+ profiles, and […]
The Power of Brand Collaboration in Content Marketing
At ClickZ Live New York, Playboy’s Robin Zucker spoke about “Getting Real With Native: Making Branded Content Programs Work.” Her session focused on how to create high-quality branded authentic content that serves the need of promoting a brand — without having any advertising or promotional component to it at all. Robin is Senior Vice President of Marketing, […]
Why Are Social Engagement Metrics Useful? – Here’s Why with Mark & Eric
Some marketing insiders say that social media engagement is not a reliable or useful metric. Some point to a lack of evidence that social media engagement correlates to direct sales. In this episode of Here’s Why with Mark & Eric, Mark Traphagen will show you why engagement metrics should not only not be ignored, but […]
Where is Digital Marketing Headed in 2015? – Part 2- Here’s Why with Mark & Eric
In the final installment of this 2-part edition of Here’s Why, Eric gives Mark more predictions about where he thinks Google is headed in 2015. Specifically, they talk about Google’s Knowledge Graph as it currently stands and the advances they believe will be made to it in the coming year. Eric also explains the methodology […]