Social Media

Donating online has played a role in fundraising for more than a decade, and its popularity with donors rises exponentially every year. In 2016, healthcare organizations experienced a 9.6 percent year-over-year increase in online giving, according to Blackbaud Institute’s 2016 Charitable Giving Report. However, overall giving decreased by 4.5 percent. Donations help fund new medical equipment, […]

Most Facebook Page owners complain about being forced to “pay to play” to get their content seen. But could it be a blessing in disguise? In this episode of the popular Here’s Why digital marketing video series, Perficient Digital’s Mark Traphagen reveals a little-known extra benefit of regular use of Facebook paid promotion. Don’t miss […]

Most guides to optimizing your videos for YouTube search cover the basics of video titles, descriptions, and tags. But do you know the most powerful YouTube ranking signal of all? In this episode of our Here’s Why digital marketing video series, we explain why optimizing for just one often overlooked factor can blow up the reach of your […]

There’s a time and a season for everything, even for your social media posts. In this episode of our Here’s Why digital marketing video series, Mark and Eric explain why social media studies may not actually give you your best times to post on social media, and how you can find the real best times for yourself. […]

Many social media managers limit how much they repost their own content out of fear of becoming spammers. But most probably err too far to the side of caution, and so leave a lot of valuable traffic on the table. In this episode of our Here’s Why digital marketing video series, Perficient Digital’s social media […]

Mark can be awfully picky about his food! And now it looks like Google is getting pickier about which tweets get shown in Google search. In this episode of our Here’s Why digital marketing video series, Eric Enge gives the details of a study he conducted that shows some decline in the number of tweets […]

At Perficient Digital, we’ve been actively tracking Google’s indexation of Twitter since July of 2014. Today, I’m publishing our fourth update, and it offers up some fascinating insights. At the end of this post, you’ll find a handy slide deck summary of the whole study. To start, here are two of the more interesting conclusions […]

Attending a live conference can be a great way to network and even to build up your social media presence, but you have to do it the right way. This episode will give you some insider tips on how to make your next conference a networking success. Don’t miss a single episode of Here’s Why. Click […]

Post updated September 1, 2015 and June 7, 2016 (originally published January 23, 2014) How far along is Google from using social media signals as ranking factors? Can Google use engagement and follower metrics from Twitter and Facebook to evaluate the authority of an individual? To me, the answers to those questions were the buried headlines in […]

Learn how to combine the forces of SEO and social media to make them bigger than the sum of their parts, using what Mark Traphagen calls “reciprocal leverage.” Don’t miss a single episode of Here’s Why. Click the subscribe button below to be notified via email each time a new video is published. Subscribe to […]

One-by-one nearly all the major social networks have moved away from a strict chronological timeline or newsfeed to one highly controlled by an algorithm. And each time that happens, many power users object strongly and scratch their heads. Why do social networks keep monkeying with our timelines? Find out in this video! (Transcript and links […]

Usually using two different tools to do one job is not a good idea. But in this episode of Here’s Why, we’re going to show you why we use two different ways of doing social media to get more bang for our buck. Don’t miss a single episode of Here’s Why. Click the subscribe button […]