Social Media

With the recent announcement by Google that they were bringing their three-year Google Authorship program to an end, many have been proclaiming two assumptions on social media and in blogs and blog comments: that this means both the death of author authority in search for Google and is another coffin nail in the Google+ casket. […]

What if you could almost guarantee a first-page search results to a highly targeted audience? With Google+, you can! I’ve collected hundreds of examples over the past two years of how Google+ content can show up in search, but the most powerful examples are always in personalized search. Since early 2012 Google has had as […]

Few things human are more fascinating than identical twins. Think about how many creative works, from classical literature to pop culture, are about twins: The Prince & the Pauper, the myth of Castor & Pollux, the 1960s Patty Duke TV Show, The Parent Trap–the list goes on and on. When it comes to content on […]

Get caught up! We’ve updated this study three time since this was published. See the latest version: Google Indexing of Tweets Appears to Decline. In this study we explored the way that Google indexes tweets. The reason we embarked on this was to determine the likelihood that Google might use signals from Twitter for ranking […]

Carter Elkin-Paris, our Content Marketing Manager, got to pondering one night recently. He wondered if it was typical for social media network users to follow the official account of the network they had joined. It certainly seemed like it might be a common behavior. If you had enough interest to join a network, wouldn’t it follow […]

How do you build a winning social media strategy? Eric Enge interviewed Carrie Kerpen, CEO of Likeable Media, for the Digital Marketing Excellence Show on that topic. Watch the complete video of the interview at the bottom of this post, or watch it on YouTube. The following is our summary of that interview. A Perfect […]

Testing Google+ +Post ads in the Wild Two weeks ago Google+ finally moved its +Post ads product out of beta and made it available to any Google+ brand page with at least 1000 followers. Perficient Digital immediately launched a series of test ads to see how +Post ads would perform for us. This article will […]

Google+ Hangouts is a disruptive technology. As David Amerland says in his new book, Google+ Hangouts for Business: How to use Google+ Hangouts to Improve Brand Impact, Build Business and Communicate in Real-Time, only Google could have done it. We are hardwired to connect with those we trust, and and this hardwiring has led to a […]

UPDATE November 25, 2015: In mid November 2015 Google+ started rolling out a beta of a completely revamped Google+ interface. There are many changes. Among them is the disappearance of view counts from profiles and pages. (View counts still show in the “classic” desktop interface.) Google has told us that some things that dropped out in […]

Recently Neal Schaffer was our guest on our Digital Marketing Excellence Show. Neal has been a Forbes Magazine Top 50 Social Media Influencer for two years running, is an internationally-known keynote speaker on social media strategies, and is the author of several popular social media marketing books, including his most recent Maximize Your Social: A One-Stop […]

Major League Soccer (MLS) is active on many social media networks, including Google Plus, Facebook, Twitter, Instagram, Foursquare, and YouTube. That is a lot of territory to cover, but the engagement level in all these networks is high. To learn more about MLS’ strategy, I caught up with Director of Social Media for MLS, Amanda […]

In today’s post, we are going to review the data we (Perficient Digital) have assembled on the potential for Facebook activity to impact Google rankings. This is a follow up to the prior study we did to evaluate if Google uses Google+ Shares as a ranking factor. Let’s dig in! Google Visibility into Facebook Likes […]