SEO

Site migration can be a daunting task for many SEOs, but it can also be done strategically. The site migration process can also offer an excellent opportunity to fix your website foundation. In this episode of the award-winning Here’s Why digital marketing video series, Eric Enge and Matt Ruud share primary considerations from an SEO perspective that […]

Eric Enge, Principal at Perficient and lead co-author of The Art of SEO (the best-selling “bible” of the SEO industry), was recognized for the second year in a row as a top digital marketing influencer by Browser Media! On the list of 100 influencers, Eric is #5. Eric has been part of the SEO industry […]

On May 28th, 2020, Google announced that they were adding a new ranking algorithm called the Google Page Experience, which incorporates some new page experience metrics in their ranking factor. In this episode of the award-winning Here’s Why digital marketing video series, Eric Enge walks us through this algorithm update and shares advice to get you prepared […]

this post is a continuation of our discussion about search connector use cases. Click here to read the first half of this topic. Customer Service Search has changed the way customer service is offered and provided. Smarter algorithms and better machine learning models can help deflect cases, but sometimes a call is necessary. Search can […]

We continue to emphasize that connectors need to be as variable as search use cases, that the biggest benefit to handshake is its flexibility. But what are those use cases? And how does Handshake achieve those goals more quickly and completely? In this series of posts, we’ll describe the most common search use cases we’ve […]

Google I/O has claimed that in the U.S. on mobile apps and Android, one in five queries, or 20% of our queries, are voice queries. Amazon has sold over 100 million devices with Alexa built-in. Is voice search really dominating the search industry? In this episode of the award-winning Here’s Why digital marketing video series, Eric Enge […]

Google offers many great tools for digital marketers including this free tool that can help us find data on the latest search trends to get through this COVID-19 pandemic. In this episode of the award-winning Here’s Why digital marketing video series, Eric Enge shares some tips on how you can use Google Trends to get some marketing […]

Here are the results from the fifth of our “Links as a Ranking Factor” studies. We conducted the first of these studies in May 2016 and have been tracking the same query set over time to measure any material shifts in the role of links. In this year’s study, we also expanded our examination of […]

You’ve received many bad links to your site and worry if they’ve negatively affected your SEO. Is it time to clean up all those links, and how should you start? In this episode of the award-winning Here’s Why digital marketing video series, Eric Enge explains when and how you should deal with bad links.  Don’t miss […]

Google has made Googlebot evergreen as of May 2019, which improves rendering capacity significantly, including JavaScript rendering, JavaScript processing, and processing speed. But does it mean Google will also understand JavaScript on your page? In this episode of the award-winning Here’s Why digital marketing video series, Mats Tolander joins Eric Enge to explain why content, links, and […]

Organizational dysfunction is supposed to be an internal issue within an organization. But how can website visitors sense it by just visiting the website? In this episode of the award-winning Here’s Why digital marketing video series, Eric Enge and Brian Weiss explain how organizational dysfunction impacts users on your website and how you can fix it.  […]

As new technologies emerge and offer additional ways to interact with your customers, it’s imperative that you consider and provide a consistent, seamless user experience across ever-expanding channels and platforms. Easier said than done? Eric Enge (Digital Marketing Principal, Perficient) and Jay Baer (Founder, Convince & Convert) teamed up to present considerations and best practices […]