SEO

The following is the transcript of an interview of Tim Mayer, who is responsible for the product direction of Yahoo! Search Technology. Tim brings over 10 years of search experience to Yahoo! with previous roles at Overture, FASTSearch & Transfer, Inktomi and Thomson Corp. Tim was previously Vice President of Web Search Products at Overture […]

Drupal is known for being a very SEO friendly content management system (CMS). The way it assembles its pages is crawler friendly. This makes it a popular choice for people looking to build dynamic web sites. However, there are a number of potential SEO problems with Drupal as well. These need to be dealt with […]

Tony Ruscoe over at Google Blogoscoped has found out that Google has released a new social link sharing service called Google Shared Stuff. If you have a Google account, this service allows you to get started simply by dragging Google’s Email / Share button onto the bookmark toolbar in your browser. Once there, all you […]

Recently, in a conversation that Matt Cutts had with Rand Fishkin, Matt confirmed that Google does not see the use of NoFollow on your web sites as a spam tactic. Here are Matt’s exact words: The nofollow attribute is just a mechanism that gives webmasters the ability to modify PageRank flow at link-level granularity. Plenty […]

There are so many different aspects of SEO. It’s a complicated topic, and it can often be difficult to explain to clients. We try to use an approach that helps our clients quickly get an understanding of what is driving the various recommendations we make. We do this by breaking down the major aspects of […]

Hoo boy, with that title, this better be good … The paid links discussion raged hot and heavy at Search Engine Strategies San Jose last week. Whenever the debate comes up again, there is a lot of confusion and misinformation that gets put out there. Keeping in mind (here is the ritual disclaimer) that while […]

The 2007 Analytics Shoot Out Final Report is now available. This report is the final report in our study of 7 different analytics packages running across 4 different web sites simultaneously. Here are the sections you will find in this new report: Section 1. An executive summary of the report, findings, and key takeaways. Section […]

Our blog is now more than 1 year old. In fact, our first post took place on August 5th, 2006, just before last year’s SES San Jose. This post represents the 181st post on the blog. So to commemorate the anniversary of the blog, I thought I’d share a few metrics on how it’s worked […]

This is the second in our series about building multi-million dollar websites. In the first article, we provided a general overview of the major elements of the process. In this article, we are going to take one of the concepts discussed, and expand upon it. Today, we talk about content. Content for Users Good content […]

Danny Sullivan and I recently spoke about a variety of search industry-related topics. We started by talking about Search Engine Land, Search Marketing Expo (SMX), Search Marketing Now, and Sphinn. Then we spent time covering the state of the search marketing industry and whether or not any player out there can hope to challenge Google’s […]

Interested in building a website that can sell for millions of dollars? Who wouldn’t be? Of course, the catch is that it’s a lot of work, especially in today’s search engine environment. A few years back, it was much easier. Two things have made this a more difficult task. One is that the search engines […]

Where is the true value in a website? It’s a question that you will think about deeply if you are ever involved in the purchase or sale of a website. Traditional business metrics focus heavily on the financial component, such as: Month to month revenue for the last 2 to 24 months Margin for those […]