An interview with Google Distinguished Engineer Matt Cutts, by Eric Enge of Perficient Digital: Eric Enge: I would like to review an example scenario with you. I often use this in my presentations on SEO. The scenario is one where a user searches on “frogs”. The first result looks promising, so they click on it, […]
SEO
Why is Search So Complex?
(UPDATE 31 July 2014: We’re resharing this today as one of our “Throwback Thursday” posts on social media because the content here is still very valid and helpful. Please note that although the concepts in the infographic remain accurate, some of the numbers quoted are undoubtedly much larger now.) Building a search engine is a […]
Bing’s Phoenix Update in Detail with Duane Forrester
Webmaster Tools has been a feature that hasn’t seen too much evolution or growth in recent years, until now. In this interview, Bing’s Duane Forrester talks about the new features and functionality of the Phoenix update to Bing Webmaster Tools. Key Points The Phoenix update is centered around two major themes. One is user experience […]
Duane Forrester Interview
Webmaster Tools has been a feature that hasn’t seen too much evolution or growth in recent years, until now. In this interview, Bing’s Duane Forrester talks about the new features and functionality of the Phoenix update to Bing Webmaster Tools. Key Points The Phoenix update is centered around two major themes. One is user experience […]
Using Google Analytics to Increase AdWords ROI With Google’s Justin Cutroni
Are you using Google AdWords and Google Analytics to their full potential? In this interview, Google Analytics Advocate Justin Cutroni discusses how to make the most of Analytics and AdWords integration, from the most basic set up techniques to advanced reporting features that you may not have been aware of. Key Points Analytics and AdWords […]
Personalization In Google Search Results With Bruce Clay
Today’s post is focused on a hot topic in search: Personalization. Personalization is Google’s attempt to personalize search results based on a variety of individual factors, including web history, social connections, and much more. In the following video, Eric interviews Bruce Clay of Bruce Clay, Inc. gives his thoughts on Google and personalization: Key Points […]
Link Pruning is the Key to Addressing Penguin
As you probably know, Google’s recent Penguin update focused on lowering rankings for sites that use questionable link building practices. This is a hot topic! If you have been hit by Penguin, or are worried about future variations of the algorithm, this is a video you can’t miss. In fact, regardless of your current situation, […]
Rel=Author Defined with Google’s Sagar Kamdar
Key Points from Interview with Sagar Kamdar This interview transcript is from the March 13th, 2012 conversation I had with Sagar Kamdar, who heads up the authorship program at Google. This provided some simple, straightforward clarity on how it works, and some of the various scenarios for implementation. Here are some of the key points […]
The Future of Search and Social Integration, Interview With Andrew Shuman
An Interview with Andrew Shuman of Bing Key Points from This Interview I had a fascinating chat with Andrew Shuman about the adCenter UI and the integration of search and social media. He provided a lot of great insights on what some of the opportunities are, and some of the challenges as well. Here are some […]
adCenter’s Mantra: ROI on Time Spent, Interview With Rathna Sharad
Key Points from Interview with Rathna Sharad The first person I met with during my week at Microsoft in January was Rathna Sharad. This was a great start because she set the tone for all of the interviews I did. In the discussion below you will see key insights into the thinking behind the overall […]
Author Authority and Social Media with Bing’s Paul Yiu
Key Points from Interview with Paul Yiu Tons of discussion in here about how social media can impact search results. While the author authority discussion is near the end I am going to highlight it first here (Twitter was the specific social network discussed), because there is a LOT of confirmation of how author authority […]
Power Adwords Tools with Google’s Frederick Vallaeys
Key Points from Interview with Frederick Vallaeys ValueTrack is the AdWords feature that allows advertisers to tag their URLs with parameters. The resulting URL can then be used within the advertiser's own tracking systems. Too many advertisers settle for global level reporting and do not look further. Even if your top level metrics are OK, […]