SEO

Search ranking factor studies have become very popular, but there’s a real danger if they lead to unwarranted conclusions. In this episode of our popular Here’s Why digital marketing video series, Perficient Digital’s Eric Enge explains the cautions we should apply to ranking studies, and some ways in which they are useful. Resources See all […]

Looks like Mark has found a “unique” solution to the pagination problem.  If search engines can’t understand the pagination on your site, they’re going to treat it like a stack of papers tossed into the air. The one that lands for a particular searcher may not be the one you intended. In this episode of […]

If YouTube is the red pill and other video platforms are the blue pill, Google usually chooses the red pill. But just how much of the Google Matrix is dominated by YouTube? In this episode of our popular Here’s Why digital marketing video series, Perficient Digital’s Eric Enge reveals the findings of his study on […]

The world of search is on the verge of massive change. The rise of voice search, the Internet of Things, and digital personal assistants are all coming together to change how we search. Imagine a world without search boxes, without browsers, where you get one answer via voice to your search query. How will you […]

There are only a few ways you can kill a vampire, but many assume they’ve found the wooden stake in the heart of SEO. Supposedly more sophisticated search algorithms and the threat of new digital devices will soon do away with the need for search engine optimization. In this episode of the popular Here’s Why […]

We’ve been tracking Twitter’s integration into the Google search results since 2014, and today I’m publishing the fifth of our studies on the topic. The TL;DR of today’s results is that Google’s indexation of Twitter is at the lowest level ever. Read on for the details! For reference, here are links to the prior versions […]

You’re a public relations pro. You’ve built an extensive networks of contacts and have deep expertise in a sector of the market. That used to be enough to differentiate yourself, but not anymore. In today’s public relations world, you need to understand Search Engine Optimization (SEO) to survive. Even if you’re not all that familiar […]

Late this winter, Google announced that it will add an account-level control for signed-in users to mute a given advertiser’s remarketing ads. The control will mute all remarketing campaigns from that advertiser for 90 days – the typical life of a remarketing audience cookie. Google also is beefing up the two-year-old “Mute this ad” function. […]

If you have responsibility for SEO traffic within your organization (or someone else’s), there will be many points in your career when you will likely have to answer the question “Why did our SEO traffic or rankings change?” This is the point where many SEOs will head to the blogosphere to see what recent algorithm […]

Marty’s worried about what he saw in the future, but Doc is more excited that the future is NOW! Why? Because devices like digital personal assistants are radically altering the way we interact with the internet. In this episode of our Here’s Why digital marketing video series, Perficient Digital’s Eric Enge explains why he thinks […]

Acme Grommets is in trouble and the CEO is not happy. They’re a huge company, but they didn’t take the time to build an enterprise-level SEO strategy, and now their sales are tanking! Find out what happened in the video. In this episode of our popular Here’s Why digital marketing video series, Perficient Digital’s Eric […]

SEOs shall not live by Google announcements alone…but they sure can be interesting! In today’s post, I’m going to share data from the team here at Perficient Digital, plus my comments on each. Long ago Google almost never talked to us in the SEO world at all. The big change occurred with the advent of […]