SEO

In its 20 years as a company, Google has revolutionized the way we find information. The search engine giant is in the midst of rolling out even more changes – it’s moving from answers to journeys, shifting away from queries, and, now, the shift to visual searching. Strings to Things to Concepts One easy way […]

Which keywords should get first priority in your SEO campaigns? Which will bring the quickest wins (and which will be the biggest challenges)? In this episode of the award-winning Here’s Why digital marketing video series, Eric Enge explains how a Ranking Content Quality Analysis can help you answer those questions and shows you how to […]

Can the way people talk about your brand online actually affects the things Google will rank you for? In this episode of the award-winning Here’s Why digital marketing video series, Mark Traphagen explains how Google might use mentions of your brand in social media to discover more of what your brand is about.  Don’t […]

Unfortunately, search engines don’t put much weight on social media as a provider of reliable ranking signals. But that doesn’t mean social media isn’t important to your SEO strategy. In this episode of the popular Here’s Why digital marketing video series, Mark Traphagen explains how to use social media to increase your chances of earning […]

Google publishes regular updates to its Search Quality Raters Guidelines. What should content marketers take from them? In this episode of the popular Here’s Why digital marketing video series, Mark Traphagen explains what the guidelines are and how their recommendations can help you do better content marketing.  Don’t miss a single episode of Here’s […]

“I feel the need — the need for speed!” Lieutenant Peter “Maverick” Mitchell U.S. Naval Aviator We’ve already shared why we think 2019 is going to be the year of page speed. Google’s been signaling its goal of faster web experiences for years, but in 2019, measuring and improving your site’s speed will become increasingly […]

Google is no longer just a search engine; it’s a discovery engine as well. The question for brands and sites today is: are you worth discovering? In this episode of the popular Here’s Why digital marketing video series, Eric Enge explains what a discovery engine is and why SEOs should be optimizing not just for […]

Google featured snippets boost your page above all the search results for a query, and they can drive significant traffic to your site. The good news: there are concrete steps you can take to make your content more likely to earn a featured snippet. In this episode of our popular Here’s Why digital marketing video […]

We spend a lot of time focused on innovations at Google, but we should never forget that one of the drivers of innovation is competition. In this episode of our popular Here’s Why digital marketing video series, Eric Enge explains how Bing continues to drive innovation in search engine technology and application.  Don’t miss […]

In our fourth study of the power of links for ranking, using data extracted in August 2018, we draw on the largest dataset yet: over 27,000 search queries. The big result: links remain a strongly correlated predicter of ranking. The complete study also provides comparisons based on the original 6000-query set and the updated 16,000 query set. In both cases the strong correlation holds. The current study also shows a strong link correlation for both commercial and informational queries, with the correlation for informational queries slightly stronger…. Read More >

Many SEOs have become wary of search ranking factor studies. Do they have any value? In this episode of the popular Here’s Why digital marketing video series, Eric Enge explains why they do, IF you are willing to dig deeper and use good principles of data interpretation.  Don’t miss a single episode of Here’s […]

Google’s updates to its search algorithms can sometimes seem like a card game where the rules change with each hand. Is there a rhyme or reason behind their changes? In this episode of our popular Here’s Why digital marketing video series, Eric Enge shares some interesting observations about the major search updates of 2018 and […]