Digital Marketing

A competitive advantage is only a real advantage if it’s sustainable over time. In this episode, we’ll explain why you should seek to build marketing strategies for the long run. Watch now to find out… Don’t miss a single episode of Here’s Why with Mark & Eric. Click the subscribe button below to be notified […]

Business people don’t hang up their humanity when they go to work, and that includes when they’re reading or viewing content. In this episode of Here’s Why, find out why an emotional element is essential for content marketing success, even in a B2B marketplace. Don’t miss a single episode of Here’s Why. Click the subscribe […]

With the rise in tablet and mobile device use over the past few years, marketers have been battling the difficult task of tracking individual users across devices. Understanding the impact of one’s ads on a mobile device when users regularly switch over to desktops to complete purchases is nearly impossible. However, as mobile phones become […]

RankBrain, CTR, Penguin 4.0, and More Earlier this year at Pubcon Las Vegas I had the opportunity to do a keynote together with Google’s Gary Illyes: The Iron Man Breakfast Keynote Interview : Gary Illyes of Google and Eric Enge. In this post we present the video as the fourth in our series of Virtual Keynotes […]

Real scientists know they have to set up tests and experiments with extreme care if they want to get meaningful results. SEO is both an art and a science and for the science part of it, we’re highly dependent on findings from studies and tests. So they deserve the same care that real scientists give their […]

Over the last few years, it’s become obvious that Marketing and IT departments have to work together more effectively to create the engaging, personalized and valuable customer experiences in the digital space. If you’re still not convinced, then here’s a stat to consider from a recent Gartner blog: In 2016, CMOs allocated 3.24% of revenue […]

NoIndex Video Tutorial Transcript The NoIndex tag is a great tool to have in your SEO arsenal. Today I’m going to explain how to implement it and when you should use it. What Does a NoIndex Tag Do? A NoIndex tag is an instruction to the search engines that you don’t want a page to […]

Earlier this year, Eric Enge published a link ranking data study that rocked the SEO industry. Confirming the much-publicized statement of Google’s Andrey Lipattsev that backlinks are the most powerful ranking signal (along with content quality) in Google’s algorithm, the study showed a near-perfect correlation between the number of links to a site and its […]

Attending a live conference can be a great way to network and even to build up your social media presence, but you have to do it the right way. This episode will give you some insider tips on how to make your next conference a networking success. Don’t miss a single episode of Here’s Why. Click […]

When building Sitecore-powered websites, it’s easy to forget about the content authoring experience. We live in this system and we’re used to its quirks, so we’re not often reminded that others–like our content teams–don’t share the same level of familiarity and comfort. We also can forget that making Sitecore friendlier for our content team is critical to […]

Did you know Google is rolling out a major Gmail update geared toward responsive email design, including support for embedded style sheets and media queries? In fact, the majority of the rollout occurred early last week. And it’s a pretty big (and exciting!) deal. Due to Gmail’s large market share, this is huge news for anyone who […]

“What makes good design good?” That was a question posed by Tom Greever, UX Director of Bitovi, in his presentation called Articulating Design Decisions at the Here to There Conference during the AIGA STL Design Week. The conference ran all day Monday and featured a variety of talented designers, strategists, project managers, and more. Back to the […]