Digital Marketing

If you keep up with Google AdWords trends, you know that recently dynamic targeting expanded into what Google is calling “Page Feeds.” Per Google, Page Feeds give you “additional control over your DSA campaigns to ensure only relevant products and services are shown to your customers. Simply provide us with a feed of what you […]

Metadata is easy to ignore, but it actually can help your pages get more clicks. In this episode of our Here’s Why digital marketing video series, Art of SEO lead author Eric Enge helps you understand metadata and why it matters for your SEO. Don’t miss a single episode of Here’s Why. Click the subscribe […]

In the world of SEO, there is some confusion about what we mean when we use the term “semantic search.” This confusion is not surprising—many mistake the phrase semantic search with the concept of structured data (semantic language markup), but this is not the same thing. Others understand the term solely as it applies to […]

It turns out that the traditional marketing and sales funnel is no longer a complete picture of how people decide what to buy and whom to buy from in the digital age. In this episode of our popular Here’s Why digital marketing video series, Perficient Digital’s Mark Traphagen explains the missing piece in the equation […]

Most Facebook Page owners complain about being forced to “pay to play” to get their content seen. But could it be a blessing in disguise? In this episode of the popular Here’s Why digital marketing video series, Perficient Digital’s Mark Traphagen reveals a little-known extra benefit of regular use of Facebook paid promotion. Don’t miss […]

When the Interactive Advertising Bureau (IAB) recently released a white paper on programmatic selling and buying, the questions were aplenty after several media experts noticed numerous uses of the word “automation” rather than the passionately defined, and now more acknowledged, term “programmatic.” Building from years of changing definitions, varied uses, confusion, and some flat-out contentious […]

I recently joined my colleague Anne Tracy, Associate Digital Marketing Strategist, to discuss how to find quick wins to increase your website conversions. Listen or read below to learn how to find the items with the lowest effort, yet highest reward on your website. Listen to the audio blog: Summary of How to Find Quick […]

Pants Guy cut out a large number of low-quality pages from his eCommerce website, based on recommendations from Perficient Digital’s video “How Many Pages Should My Website Have?“, hoping to increase his website rankings. He was disappointed when his extensive changes didn’t seem to have any immediate effect on Google. So how long does it […]

Subdomains, subfolders, or microsites: which is best for organizing the content of your website? In this episode of our Here’s Why digital marketing video series, Perficient Digital’s Mark Traphagen asks Eric Enge to cover the pros and cons of each, especially from an SEO perspective. Don’t miss a single episode of Here’s Why. Click the subscribe button […]

Research reveals new insights into how featured snippets work This new study documents a never before made connection between featured snippets and regular snippets in the search results, as well as a new way to recognize when your site is competing for a featured snippet. I’m also going to detail an advanced process for obtaining […]

Research reveals new insights into how featured snippets work This new study documents a never before made connection between featured snippets and regular snippets in the search results, as well as a new way to recognize when your site is competing for a featured snippet. I’m also going to detail an advanced process for obtaining featured snippets. […]

Most guides to optimizing your videos for YouTube search cover the basics of video titles, descriptions, and tags. But do you know the most powerful YouTube ranking signal of all? In this episode of our Here’s Why digital marketing video series, we explain why optimizing for just one often overlooked factor can blow up the reach of your […]