Digital Marketing

It’s hard enough for human judges to figure out something like whether or not America actually has talent. So how can a massive machine like Google figure out what humans will recognize as quality content? In this episode of our Here’s Why digital marketing video series, Perficient Digital’s Eric Enge explains why Google is able […]

Yes, I know. “Great content” – everybody says you must have it, everybody says it’s essential for SEO and brand reputation. Everybody talks about great content, but does anyone know what it is? Most of us recognize content quality the way Justice Potter Stewart evaluated obscenity: “I know it when I see it.” But “I […]

While at Shop.org last week in LA, I listened to a breakout session from Bryant Garvin, Digital Marketing Director of Purple – the mattress company that brought us viral video hits like The Raw Egg Test and Sasquatch. He set out to teach us all something about viral marketing in the YouTube era. If you’re […]

Web server log files can yield a wealth of valuable information for the savvy SEO. In this episode of our popular Here’s Why digital marketing video series, Perficient Digital’s Eric Enge explains why log files are so valuable for SEO analysis. Don’t miss a single episode of Here’s Why. Click the subscribe button below to […]

Paid is the new organic. It was not too long ago that social emerged as a free platform brands and businesses started taking seriously and leveraging to increase their sales and brand recognition — essentially seen as free advertising. Even a couple years ago, it may have seemed foolish to pay for a social media […]

Apple dropped a bomb on search engine marketing teams recently with the announcement of their Intelligent Tracking Prevention (ITP) for the iOS 11 update. Apple is changing how third-party cookies are now handled on mobile Safari, essentially disallowing third-party cookie targeting after just one day. This significantly (and negatively) affects the ability to target iOS […]

Have you amped your site up to the next level of mobile web speed delivery, Google AMP? In this episode of our popular Here’s Why digital marketing video series, Perficient Digital’s Eric Enge explains what Google AMP is, and covers the pros and cons of implementing it for your website. Don’t miss a single episode […]

Most senior executives in large enterprises have many tradeoffs to make when allocating budget. There are so many priorities to be addressed, such as organizational needs, infrastructure improvements, this quarter’s revenue, next quarter’s revenue and so on. How does SEO fit into that complex mix of priorities? Further, many senior executives assume that Google should […]

In order to find the right prospects with the right message, marketers need to be able to run fast, efficient tests and experiments. In this episode of our Here’s Why digital marketing video series, Perficient Digital’s Mark Traphagen explains why Facebook advertising is an ideal laboratory for marketing experimentation. Don’t miss a single episode of […]

In today’s post, I’ll show you data from three different dates over the past year that illustrate why links remain a powerful ranking factor. I’ll also discuss in detail why Google still uses them, and why they are likely to remain a powerful ranking factor for some time to come. In July of 2016, we […]

In the past twenty years, the methods people use to locate and travel to a destination have changed drastically. When I was young, everyone was still using physical maps or asking locals for hopelessly complicated directions when trying to find their way through new cities. Though these methods have served us well for centuries, our […]

Featured snippets can rocket search results for your site to the very top of search, but how do you earn them? Is Google giving us any clues? In this episode of the popular Here’s Why digital marketing video series, Perficient Digital’s Eric Enge reveals startling new research that shows how Google telegraphs in advance which […]