Digital Marketing

At Pubcon 2017 in Las Vegas, Perficient Digital’s Eric Enge sat down with Google Webmaster Trends Analyst Gary Illyes for an in-depth keynote conversation about recent developments in search and SEO. In this, the third of four video excerpts from that conversation we’ll be publishing, Eric asks Gary to clarify recent statements he made about […]

Machine learning algorithms can seem as strange and scary as an alien attack, but they’re having a massive impact on how search engines like Google evaluate your site and its content. Are you doing what it takes to win at SEO in the machine learning age? In this episode of our popular Here’s Why digital […]

At Pubcon 2017 in Las Vegas, Perficient Digital’s Eric Enge sat down with Google Webmaster Trends Analyst Gary Illyes for an in-depth keynote conversation about recent developments in search and SEO. In this, the second of four video excerpts from that conversation we’ll be publishing, Eric asks Gary about the importance of links for ranking, […]

Starting around Thanksgiving and continuing into early January, it’s common to see noticeably lower traffic to your digital channels. This problem isn’t unique to healthcare. Unless you’re a holiday-themed company or you market and sell holiday gifts, your organization likely will feel the pain of the “December dip.” In retail industries with ecommerce options, it’s […]

Metrics can tell us more than just how we’re performing—good data can also provide background for proactive site improvement. There are already dozens of guides written on SEO metrics, so rather than rehash the basics, let’s focus on three important metrics that you won’t find in most SEO KPI reports: 1. Percentage of Traffic from […]

It looks like mobile has already taken the biggest piece of the Internet pie. But according to some recent research by Perficient Digital, desktop still wins in some important categories. In this episode of our popular Here’s Why digital marketing video series, Perficient Digital’s Eric Enge explains why we shouldn’t ignore desktop visitors, while at […]

If your company is like most, you’re probably spending a hefty sum each year trying to earn new business and engage your customers. You definitely understand how important it is to have systems in place, like budgets, calendars, and reporting tools, that will help you get the most bang for your marketing buck. Hopefully you […]

Just how powerful is YouTube when it comes to ranking in Google search? That’s the question I’ll seek to address in today’s post. I’ll do that by looking at the frequency of placement in the Google search results for two different types of queries, and then comparing those rankings against how other videos rank. The […]

So, you’ve decided that you need a native mobile app. When you’re building the team to create this app, you know you need a designer, a UX architect, someone to manage the project, and the engineers to build it. That’s it, right? Not quite! I can tell you from experience that having a writer on […]

How Does Google Decide What Features Go on a Search Page? At Pubcon 2017 in Las Vegas, Perficient Digital’s Eric Enge sat down with Google Webmaster Trends Analyst Gary Illyes for an in-depth keynote conversation about recent developments in search and SEO. In this, the first of four video excerpts from that conversation we’ll be […]

A digital marketing strategy is not something that you build once and then execute. In fact, it’s important to view your strategy as something to develop while things are already in motion. You cannot shut down your website when developing a strategy because customers still need information, products/services, and support. You also can’t afford to […]

A great mission, smart leadership, a viable market, and great products or services – these are all essential pieces of the puzzle that must be in place to create a successful business. But there’s a key piece of the puzzle that you may be missing. To build your business, you also need a big-picture plan […]