Digital Marketing

Matching up a keyword with what Google thinks users want to see for that keyword can seem like magic. But you don’t have to be a wizard to figure it out. In this episode of the popular Here’s Why digital marketing video series, Perficient Digital’s Eric Enge explains why understanding user intent is the first […]

This page contains the 2018 update to our Digital Personal Assistants accuracy study. In this new edition of the study, we tested 4,942 queries on five different devices: Alexa Cortana Invoke Google Assistant on Google Home Google Assistant on a Smartphone Siri In this study, we compare the accuracy of each of these personal assistants […]

I had the privilege to speak on Forensic SEO Audits with Alan Bleiweiss at Pubcon Florida in April. Besides Alan’s and my session, there were three other outstanding SEO presentations that I was fortunate enough to attend. Check out the key takeaways and recaps on SEO Auditing, Google’s Mobile-First Indexing, Local SEO, and Entity Optimization […]

Some major publishers and eCommerce sites gave up early on AMP because of its limitations at the time. In this episode of our popular Here’s Why digital marketing video series, Perficient Digital’s Eric Enge busts four persistent myths about AMP that shouldn’t keep you from taking advantage of its incredible speed for mobile page delivery. […]

From billboards and videos to banner ads and email, every time you talk to your customers is an opportunity to further your brand. Even the error messages on your website can be crafted to fit your style. But to do it right, the first step is to establish your brand’s tone of voice. This is […]

🕙 It’s almost time!     In just under a week, on April 24th, I will be presenting at the next Ask the Community Expert session about AEM Content Reports. I previously covered AEM Content Reports in my post New From Perficient Digital: Content Reports in AEM. This webinar will go deeper and show you […]

As social networks continue to throttle the organic reach of business accounts, many business owners have either sunk in despair or wasted time shaking their fists or complaining. In this episode of our popular Here’s Why digital marketing video series, Perficient Digital’s Mark Traphagen explains why he thinks we can’t totally blame the social networks […]

Imagine you’re at a dinner party. You don’t want to hear a sales pitch — you want to be entertained by others and socialize. The same goes for people on social media – that’s why it’s “social.” Healthcare stories should focus not on what you want to share, but on what your audience wants to […]

Search ranking factor studies have become very popular, but there’s a real danger if they lead to unwarranted conclusions. In this episode of our popular Here’s Why digital marketing video series, Perficient Digital’s Eric Enge explains the cautions we should apply to ranking studies, and some ways in which they are useful. Resources See all […]

Twenty years ago, who would have imagined that you could get a quote from a bank or health insurance provider through an app on your phone? Or use a voice-based assistant like Amazon Alexa to order a few household items? The continuous evolution of technology has unified content and commerce, and it goes beyond simply […]

Content and social media marketing these days is a war for attention, and marketers have pulled every trick in the book to get it. Now Facebook has called them on it and, whether they realize it or not, done them a huge favor. In this episode of our popular Here’s Why digital marketing video series, […]

Responsive Web Design (RWD) offers a cost effective, high quality and easily managed delivery of content to a variety of devices. Many teams build sites in RWD by using custom or popular responsive frameworks like Twitter Bootstrap or Foundation Zurb. But how can we combine the responsive design goodness with an intuitive content authoring experience […]