Digital Marketing

This post will provide some more info on September 26, 2007, Searchification event that Microsoft put on. In particular, this post will focus on the core search engine improvements part of the presentation. I will provide some brief comments on each announcement, as well as pictures of the speakers. 1. Introduction by Brad Goldberg. Brad […]

The following is the transcript of an interview of Tim Mayer, who is responsible for the product direction of Yahoo! Search Technology. Tim brings over 10 years of search experience to Yahoo! with previous roles at Overture, FASTSearch & Transfer, Inktomi and Thomson Corp. Tim was previously Vice President of Web Search Products at Overture […]

Drupal is known for being a very SEO friendly content management system (CMS). The way it assembles its pages is crawler friendly. This makes it a popular choice for people looking to build dynamic web sites. However, there are a number of potential SEO problems with Drupal as well. These need to be dealt with […]

Jakob Nielsen is a widely recognized usability guru. Here is a sampling of some comments about him in the press: “the king of usability” (Internet Magazine) “the guru of Web page usability” (The New York Times) “the world’s leading expert on Web usability” (U.S. News & World Report) “one of the top ten minds in […]

Tony Ruscoe over at Google Blogoscoped has found out that Google has released a new social link sharing service called Google Shared Stuff. If you have a Google account, this service allows you to get started simply by dragging Google’s Email / Share button onto the bookmark toolbar in your browser. Once there, all you […]

Recently, in a conversation that Matt Cutts had with Rand Fishkin, Matt confirmed that Google does not see the use of NoFollow on your web sites as a spam tactic. Here are Matt’s exact words: The nofollow attribute is just a mechanism that gives webmasters the ability to modify PageRank flow at link-level granularity. Plenty […]

In late April of 2007, I interviewed Ask.com‘s Gary Price about the topic of mobile search. While this interview is, therefore, a bit dated, I still find a lot of interesting stuff in it. This is typical of speaking with Gary, who is a walking encyclopedia of everything taking place on the web. Few people […]

There are so many different aspects of SEO. It’s a complicated topic, and it can often be difficult to explain to clients. We try to use an approach that helps our clients quickly get an understanding of what is driving the various recommendations we make. We do this by breaking down the major aspects of […]

Recently I spoke to Kevin Ryan, the person at Incisive Media that has taken over responsibility for the Search Engine Strategies shows. Here is his bio for his career prior to Incisive: Search Editor, iMedia Communications; CEO, Kinetic Results; VP, Interactive, Wahlstrom Interactive. Kevin Ryan’ s current and former client roster reads like a “who’s […]

Hoo boy, with that title, this better be good … The paid links discussion raged hot and heavy at Search Engine Strategies San Jose last week. Whenever the debate comes up again, there is a lot of confusion and misinformation that gets put out there. Keeping in mind (here is the ritual disclaimer) that while […]

The 2007 Analytics Shoot Out Final Report is now available. This report is the final report in our study of 7 different analytics packages running across 4 different web sites simultaneously. Here are the sections you will find in this new report: Section 1. An executive summary of the report, findings, and key takeaways. Section […]

Our blog is now more than 1 year old. In fact, our first post took place on August 5th, 2006, just before last year’s SES San Jose. This post represents the 181st post on the blog. So to commemorate the anniversary of the blog, I thought I’d share a few metrics on how it’s worked […]