Digital Marketing

As you probably know, Google’s recent Penguin update focused on lowering rankings for sites that use questionable link building practices. This is a hot topic! If you have been hit by Penguin, or are worried about future variations of the algorithm, this is a video you can’t miss. In fact, regardless of your current situation, […]

Your banner ads comply with your brand’s style guide. They’re consistent with your other marketing materials. They feature a strong call to action and functionality that’s intuitive to the consumer. So why aren’t people clicking? Online banners—regardless of their size, shape, or format—are held to a high standard by Internet users. Consumers know what they […]

What happens on my site? This is what we web analysts call a core question. It’s harder to answer than it looks, even though site analytics programs are supposedly designed to answer it. Traditional analytics tools answer it with descriptive numbers, such as: 20% of your site’s visits looked at the About Us page at […]

AdWords has started releasing a feature that will expand the matching technology for Phrase and Exact Match Types.  Essentially, Phrase and Exact Match Types will begin matching closely related search terms, when Google’s technology is able to establish that the search intent is the same.  The opt-out functionality is live today; All Advertisers are auto-opted […]

Key Points from Interview with Sagar Kamdar This interview transcript is from the March 13th, 2012 conversation I had with Sagar Kamdar, who heads up the authorship program at Google. This provided some simple, straightforward clarity on how it works, and some of the various scenarios for implementation. Here are some of the key points […]

Last week, I published a post about the changing landscape of online video content and the implications for advertisers (“Video Killed the TV Star: Changing Times for Video Content Producers—and Advertisers”). This week brings even more proof big players are entering the online media space: Surprisingly yet oh so fitting, the newest player in the video […]

An Interview with Andrew Shuman of Bing Key Points from This Interview I had a fascinating chat with Andrew Shuman about the adCenter UI and the integration of search and social media. He provided a lot of great insights on what some of the opportunities are, and some of the challenges as well. Here are some […]

Can digital video advertising be the new :30 spot? Can a web series become the hottest Primetime show? Sound completely crazy? Both scenarios may be closer to reality than you think. YouTube is vying for TV dollars as digital advertisers wait with baited breath to find out if the company is introducing a new genre […]

Key Points from Interview with Rathna Sharad The first person I met with during my week at Microsoft in January was Rathna Sharad. This was a great start because she set the tone for all of the interviews I did. In the discussion below you will see key insights into the thinking behind the overall […]

Social media marketing is at an all time high with Twitter, Facebook. LinkedIn and now Pinterest.  I was not surprised to see that Pinterest “traffic” has increased by 145% since their  launch in 2008.  The demographic is primarily women “pinning” and “re-pinning” their dream wedding, decorating the perfect home and dressing children that they may not […]

Great products are not usually created by just one person. They are collaborative projects that involve many people with different personal and professional experiences. Bringing all of these individuals together to create something for someone they may never have met is challenging at best. Teams that are good at working together and helping each other […]

Facebook’s Like, Google’s Plus One, or Twitter’s Tweet buttons are very easy to include on a page with their provided scripts, but they can be very resource intensive when downloading. I recently needed to include a Facebook Like button and Google Plus One button for each tip on a page, and there were pages with […]