Social media marketing is at an all time high with Twitter, Facebook. LinkedIn and now Pinterest. I was not surprised to see that Pinterest “traffic” has increased by 145% since their launch in 2008. The demographic is primarily women “pinning” and “re-pinning” their dream wedding, decorating the perfect home and dressing children that they may not have. I can say that I particpate in this hype and have seen that I have read more blogs that I would have never come across without this tool. I began to think how can we tap into this market? How can our “pin” stand out and increase the curiosity to “re-pin”?
I was not surprised at the demographics I read about Pinterest:
- Over 80 percent of pins are actually re-pins rather than brand new content
- Pinterest user growth is better than that of Facebook and Twitter at the same point in their history
- As expected, 80 percent of Pinterest’s user base is female
- Brands are leveraging Pinterest — Better Homes & Gardens has 25,000+ followers on Pinterest, compared to 21,000 on Twitter
What can we do to leverage this new social media marketing tool? any thoughts?
